Articles Tagged ‘Scott Stewart’

TikTok mobile

As a TikTok acquisition inches closer, what’s the brand impact?

While a potential partnership with Oracle would apply only to the U.S., it could affect brand spending at home.

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Is mobile video a bright spot for ad spend?

Plus, buyers discuss inventory shortage and what makes it premium.

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Can advertisers fare without Facebook?

A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.

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Streamers are benefitting from lockdown, but will it last?

Buyers and analysts discuss whether or not the upward trajectory is sustainable – and how it will affect planning.

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La Presse introduces new non-skippable ad unit

The Quebec media giant developed the units in response to slowed revenue from COVID-19.

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How COVID layoffs could exacerbate agencies’ talent crunch

Agency leaders discuss how these layoffs feel different than previous ones, and what kind of models they see for the future.

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TikTok experiments further with shopping

Could demand for the feature – and TikTok activity from older generations – take off in Canada?

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Scott Stewart on adjusting to a new role in a lockdown

Scott Stewart on the shift toward empathy, being multi-disciplinary and finding balance.

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What will drive a return to society?

Throughout the pandemic, media companies have urged brands to continue advertising. But are the same KPIs still on the table?

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Radio audiences are buoyant, and so are sales

Beyond news, Canadians are looking to escape through rock and country music – and advertisers are responding in kind.

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Many brands are still spending on media. Here’s how they’re changing it up

Agency and brand leaders share what considerations are being made, where spend is going and which campaigns they’re taking out of rotation.

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Could another Raptors run give TV a shot in the arm?

TSN and Sportsnet have found a temporary solution to fill 24 nights of primetime slots. Is it enough?

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Brand building in unprecedented times

With the world on pause, is now a good time to turn the focus from bottom-funnel efforts and back to brand building?

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YouTube reverses decision to de-monetize COVID content

Agency leaders discuss how to balance the need for publishers to monetize important content with the goal of fighting misinformation.

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What the NBA’s suspension could mean for advertisers

As the NHL still has yet to make a decision on the remainder of the season, there are several scenarios that could play out with advertisers.