Articles Tagged ‘Scott Stewart’
What will drive a return to society?
Throughout the pandemic, media companies have urged brands to continue advertising. But are the same KPIs still on the table?
Radio audiences are buoyant, and so are sales
Beyond news, Canadians are looking to escape through rock and country music – and advertisers are responding in kind.
Many brands are still spending on media. Here’s how they’re changing it up
Agency and brand leaders share what considerations are being made, where spend is going and which campaigns they’re taking out of rotation.
Could another Raptors run give TV a shot in the arm?
TSN and Sportsnet have found a temporary solution to fill 24 nights of primetime slots. Is it enough?
Brand building in unprecedented times
With the world on pause, is now a good time to turn the focus from bottom-funnel efforts and back to brand building?
YouTube reverses decision to de-monetize COVID content
Agency leaders discuss how to balance the need for publishers to monetize important content with the goal of fighting misinformation.
What the NBA’s suspension could mean for advertisers
As the NHL still has yet to make a decision on the remainder of the season, there are several scenarios that could play out with advertisers.
MiC Roundtable: Impact beyond investment
As the industry braces for even more changes – from cookies to privacy regulation – how are marketers adapting, and how are they leaning on their agencies?
MiC Roundtable: What’s happening with influencer investment?
As the focus hones on what’s new and now in investment, the spotlight shines on influencers – and how agencies are handling them in the new decade.
MiC Roundtable: The new conversations around investment
The first MiC roundtable of 2020 focuses on what’s in and what’s out in investment – and the new factors brands are having to keep in mind.
What Google’s removal of 600 apps means in the context of ad fraud
Experts say that while this is a drop in the bucket as far as ad fraud is concerned, it could spark more vigilance from advertisers.
Scott Stewart heads back to the agency world with VMC
The former Postmedia and Wavemaker strategist is looking to support VMC’s growing business and outline its new vision as president.
Scott Stewart moves to Postmedia
The agency veteran has accepted his first sell-side role, and will focus on helping to usher Postmedia into a new digital era.
Amazon renames, repositions ad offering
Wavemaker’s Scott Stewart says the rise of Amazon as an ad platform could prompt growth in digital spending on e-commerce platforms.
Buyers on board with YouTube monetization changes
Google concedes bigger does not always equal better in changing its quality controls and how it highlights content.
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
- Reeb out at Corus, Gossling appointed CEO
- KitKat Canada urging Gen Z to take a break (from their phones)
