Articles Tagged ‘See the Big Picture’

Cineplex Towels WeatherOrNot

Cineplex takes to the beaches

The media co chases a favourite Canadian topic aiming to achieve viral success with millennials (and to drive up summer sales).

Lily and the Snowman

Why Cineplex has a new brand platform

The media company’s “See the Big Picture” platform is aimed at expanding awareness of its brand identity.