Articles Tagged ‘Shannon Cole’
RBC turns to TikTok to promote financial wellness
This campaign marks the first time a Canadian financial institution has entered into a long-form content partnership with the social platform.
Behind the Buy: RBC makes a big media splash at the Olympics
The comprehensive campaign includes a branded content strategy that spreads across channels from TV to TikTok.
RBC sponsors LGBT+ film festivals across Canada
The initiative includes the launch of the Keep It Queer program to support queer entrepreneurs and their businesses.
How Training Ground is picking up after a year of disruption
Senior director of marketing Shannon Cole on how its new tactic is changing up the media mix.
RBC Training Ground finds a new media partner
Content will roll out across Bell Media properties including TSN, etalk, Crave and others.
Why Corus wants to get back to ‘edgy’ with The Edge
The B Team premiered this week, as the station looks to find its footing with a voice that is edgy, not alienating, for audiences and advertisers.
RBC returns to the training ground
This year’s program will include more tour stops and a final competition in Calgary, allowing for more potential content.
