Articles Tagged ‘Shelagh Stoneham’

glow

Glow’s shiny new rebrand

The Shoppers Drug Mart beauty pub puts a focus on bite-sized shareable content and a mobile-first approach for its online presence.

Newspaper

AAM board approves newspaper changes

The measurement organization’s directors agreed to eliminate the paid circulation requirement at its most recent meeting, where it also announced new additions to its board.

LikeNeverBefore

Rogers updates its message

The communications company has launched a new campaign around the tagline “Live Like Never Before.”

digital update panel

Digital strategies must emphasize tangible ROIs

At the Digital Media Summit, Rogers’ Shelagh Stoneham said advertisers must work harder than ever to find the right media mix despite stagnant ad budgets.

Rogers 2

Rogers speeds up the tempo

For its holiday campaign, the media company is running a string of radio ad inventory to create a single, shortened commercial break.