Articles Tagged ‘Shelley Smit’
UM wins Expedia.ca
Data and analytics will play a key role in the travel brand’s media strategy going forward, says Shelley Smit.
UM wins GoodLife for digital media
The IPG Mediabrands agency takes over the account immediately.
UM adds VP of digital
Erica Kokiw has returned to Canada after five years in Australia.
UM wins McCormick Canada account
The spice brand has moved its media account to the IPG Mediabrands division following a review.
Seeing into the future: CMDC predictions for 2016
The heads of media agencies V7 International, MEC, PHD and UM on what to expect in the new year.
What does Vividata do for print measurement?
Industry execs weigh in on what the launch of the measurement body means for the print business.
Game over for Super Bowl simsub: media reaction to CRTC decision
The regulator announced the change, which comes into effect in 2017, as part of a series of Let’s Talk decisions this morning.
Benjamin Moore taps UM Canada for media
The company is consolidating its North American media operations with the shift.
Tomik ‘calls’ it at Rogers, as One Call marches on
The veteran sales exec sets to leave the company after helming the launch of the Rogers One Call sales program.
Reaction to launch of industry’s “worst kept secret”
The heads of Starcom MediaVest Group Canada, Dentsu Aegis Network Canada and UM on the potential benefits and pitfalls of Shomi.
UM’s digital focus wins over McCain
The IPG Mediabrands agency has been awarded the account for McCain Foods Canada following a review.
Leveraging real Christmas joy: MiC’s Holiday Tour
Denneboom’s Leslie Krueger, UM’s Shelley Smit and Maxus Canada’s Ann Stewart on Christmas activations from WestJet, Sainsbury’s and the Portable North Pole.
UM Canada hires a VP of strategy
Richard Fofana, who has previously worked with agencies including Lowe Roche, Taxi 2 and ZenithOptimedia joins the Mediabrands’ agency in the new role.
Industry reaction to PMB/NADbank merger
Sunni Boot (pictured), CEO at ZenithOptimedia and Shelley Smit, president at UM, on what they would like to see change in the Canadian landscape as a result of the formation of the new organization.
Industry reacts to BCE/Astral deal
Sunni Boot, Bruce Neve, Shelley Smit and Michael Neale weigh in on the implications of the $3.4 billion deal getting the green light from the CRTC.
