Articles Tagged ‘Showcase’


Star Wars a Thanksgiving hit for Corus

The Showcase six-movie marathon leverages an 11-movie deal with the mega-franchise.


Showcase sets fall schedule, Travelers return

The Corus-owned specialty channel also announced premiere dates for recently acquired U.S. series, The Sinner and Marvel’s Runaways.


Fall TV 2017: Specialty targeting shifts

While conventional is coming back to its broad audience strengths, specialty is fine-tuning its niche targets.

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Fall TV: Global TV’s demo-targeting pays off

Reading the season’s tea leaves with Christine Shipton, who argues the new TV landscape calls for a look beyond overall AMA.

Mr. Robot campaign

Showcase gears up for Mr. Robot premiere

To promote its new show, the channel’s cross-platform media strategy includes hacktivist stunts aimed at reaching “cyber thrill seekers.”

Lost girl

Showcase sneak-peeks across platforms for fall

The channel has executed its largest multi-platform pre-release ever ahead of the linear premieres of three shows, including Continuum and Lost Girl.


Upfronts 2015: Shaw adds 80 to specialty slate

From Walmart branded content on Food Network Canada, to programs about first dates and small living spaces, Shaw has rolled out its 2015/16 specialty slate.


Showcase embraces the drama

The Shaw Media channel is celebrating its 20th anniversary with a new urban look to match its audience.


Showcase doubles down on Helix marketing

The four week national campaign uses everything from people in hazmat suits to videogame ads to promote the new sci-fi horror series.

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Showcase and BBC America cancel Copper

The show is being cancelled after two seasons and a total of 23 episodes.


Showcase shows its character

The Shaw specialty is promoting its fall TV season and shows like King & Maxwell and Copper with its largest campaign of 2013.


Broadcasters bring fall hits to Fan Expo

Details on premieres and activations that Rogers, Shaw and Bell Media are bringing to this weekend’s event in Toronto, which is expected to get over 100,000 visitors.

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Shaw Media introduces new TV ad option

The live on-screen integration allows the media co to insert ads into already produced programming, such as this weekend’s broadcast of The Hangover.


Showcase launches Continuum Interactive

The convergent experience, developed with Toronto-based Secret Location, incorporates Vine videos and social media sharing and voting to influence the outcome of the second season finale.


Showcase promotes with partners and aliens

The Shaw Media channel has launched a multi-platform campaign for its big spring shows, which includes a partnership with EB Games for Defiance.