Articles Tagged ‘SickKids Foundation’
Cairns Oneil named MAOR for SickKids Foundation
The agency will be working with the foundation to help achieve its ambitious fundraising goal and new vision for Precision Child Health Care.
SickKids connects storytelling with the bottom of the donor funnel
The hospital’s holiday campaign shows how it has been increasingly combining brand-focused mass media with “laser-focused” digital conversion channels.
The Verdict: How SickKids built a net-new audience for a new event
The virtual, nation-wide Millions Reasons Run exceeded funding expectations by 129% due to a nimble, digital-first and data-fuelled effort.
SickKids revisits an old media plan in a new way
OMD looked at insights all the way back to the first year of the VS campaign to build a unique Twitter and YouTube strategy.
SickKids unpauses the lives of patients
A new fundraising campaign shows what happened to the hospital’s patients featured in last year’s “Better Tomorrows.”
SickKids brings cinema audience to their feet
SickKids hopes this video of five-year-old “real life hero” Antonio getting a surprise standing ovation will encourage viewers to have a “share of heart” as part of its expanded fundraising campaign.
SickKids bands together
The foundation returns to its roots for a new multi-platform awareness campaign.
- Cannes Lions 2025: Kraft Heinz brings home rare Media Gold for Canada
- Cannes Lions 2025: Canadian agencies take home four Lions in Media
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Media Experts taps Nish Shah as CSO
