Articles Tagged ‘SickKids Foundation’

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SickKids connects storytelling with the bottom of the donor funnel

The hospital’s holiday campaign shows how it has been increasingly combining brand-focused mass media with “laser-focused” digital conversion channels.

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The Verdict: How SickKids built a net-new audience for a new event

The virtual, nation-wide Millions Reasons Run exceeded funding expectations by 129% due to a nimble, digital-first and data-fuelled effort.

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SickKids revisits an old media plan in a new way

OMD looked at insights all the way back to the first year of the VS campaign to build a unique Twitter and YouTube strategy.

Copied from strategy - sickkids2015

SickKids unpauses the lives of patients

A new fundraising campaign shows what happened to the hospital’s patients featured in last year’s “Better Tomorrows.”

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SickKids brings cinema audience to their feet

SickKids hopes this video of five-year-old “real life hero” Antonio getting a surprise standing ovation will encourage viewers to have a “share of heart” as part of its expanded fundraising campaign.

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SickKids bands together

The foundation returns to its roots for a new multi-platform awareness campaign.