Articles Tagged ‘SickKids’

SickKids connects storytelling with the bottom of the donor funnel

The hospital’s holiday campaign shows how it has been increasingly combining brand-focused mass media with “laser-focused” digital conversion channels.

ICYMI: SickKids offers new video series, HuffPost Life goes live

Plus, Corus goes to the comics with a new podcast.

SickKids revisits an old media plan in a new way

OMD looked at insights all the way back to the first year of the VS campaign to build a unique Twitter and YouTube strategy.

YouTube revamps its Ads Leaderboard formula

Organic views now carry more weight to benefit the ads Canadians opt to watch.

2016 AToMiC Awards winners revealed

Check out the disruptors, creators and shifters whose ideas took off.

Touche! wins Media Agency of the Year

Leo Burnett won Agency of the Year, while DDB/Tribal Worldwide nabbed the top Digital prize and MSLGroup took PR.

Murdoch integrates SickKids into holiday special

The series’ first brand integration is a charitable partnership with the 140-year-old institution.

Ubisoft and SickKids win big at the AToMiC Awards

The brands and their agencies, Publicis and JWT, took home top honours at last night’s award show.

AToMiC shortlist: part five

The fifth list of finalists reveals potential prize-takers in the experiential category.

SickKids shifts gears to ‘Do the Happy’

The Toronto hospital is taking a different approach with a multi-platform campaign that attempts to put a positive light on the services it provides.