Articles Tagged ‘Sid Lee’
Empire makes a significant media investment amid tariff tensions
The company’s retail banners are promoting its shop local messaging across several channels.
These are the winning projects of the Idea Awards
Rethink, Cossette and LG2 took the highest distinction at the fifth edition of the event.
Monday Moves: changes at TFO, Corus and OverActive Media
Lisa Godfrey, senior vice president of original programming and Corus Studios, will be stepping down after a 24-year tenure with the company.
Hema-Quebec picks Tam-Tam\TBWA to lead media
The agency takes over Carat, while its previous creative duties shift to Sid Lee.
How an Amazing Race sponsorship fits with Guru’s growth plans
A sizeable presence during one of season’s most-watched shows is part of a broader summer strategy that includes festivals and other events.
Lowe’s Canada turns OOH into a recruitment tool
Home renovation fails are turned into sculptures with QR codes that allow people to directly apply for open positions.
Gen Z likes sports, but want more than just watching a game
A study by Sid Lee and Angus Reid find that connection and conversation are key to reaching fans in the demographic.
Loblaw brings the PC Insiders Report back to print
The largest program the company has run behind its magazine capitalizes on both cross-platform consumption and a desire for normalcy.
IGA and Ricardo are starting home ec classes for grown-ups
The grocer is leveraging the media platform to address an emerging deficit in basic food management skills.
Cascades launches new branded content campaign for Fluff & Tuff
The seven-month-long campaign includes 14 feature articles on Mamanpourlavie.com.
Spotted! Montreal showcases a different kind of car
This was no glamorous Auto Show.
DAZN launches largest integrated campaign
The sports streamer wants the world to know that it’s more than just football.
H&R Block doubles down on branded content
The tax company has partnered with Oath’s Ryot Studio on a content play to drive conversion at lower cost.
Social leads the way for the COC’s PyeongChang campaign
Experiential will also play a major part at the brand-heavy Olympic House.
Sico shows its true colours to promote new app
The paint company engaged in its third yearly campaign to promote its selection of paints at Réno-Dépôt, this year incorporating digital and social.
