Articles Tagged ‘Sid Lee’

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Loblaw brings the PC Insiders Report back to print

The largest program the company has run behind its magazine capitalizes on both cross-platform consumption and a desire for normalcy.

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IGA and Ricardo are starting home ec classes for grown-ups

The grocer is leveraging the media platform to address an emerging deficit in basic food management skills.

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Cascades launches new branded content campaign for Fluff & Tuff

The seven-month-long campaign includes 14 feature articles on Mamanpourlavie.com.

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Spotted! Montreal showcases a different kind of car

This was no glamorous Auto Show.

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DAZN launches largest integrated campaign

The sports streamer wants the world to know that it’s more than just football.

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H&R Block doubles down on branded content

The tax company has partnered with Oath’s Ryot Studio on a content play to drive conversion at lower cost.

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Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.

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Sico shows its true colours to promote new app

The paint company engaged in its third yearly campaign to promote its selection of paints at Réno-Dépôt, this year incorporating digital and social.

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ICYMI: La Presse+ awards top ads, Twitter’s plans for Vine

In case you missed it: La Presse+ awards its top ads, Twitter is keeping Vine as an app and Super Channel shuffles its top staff.

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ICYMI: Twitter adds to sales team, Google says cool it with the mobile pop-ups

In case you missed it: Jaclyn Levesque has joined Twitter Canada, Google is set to penalize mobile pages with pop-ups and TSN mics-up its players this Sunday.

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PepsiCo lets hockey fans hoist the Stanley cup

Aiming to give fans the experience of their lifetime, the company has partnered with Subway restaurants across Canada.

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ICYMI: Sportsnet layoffs, Heineken’s new shop

In case you missed it: Sportsnet cancels morning news show, Heineken names a new creative shop and Touche makes the Warc 100.

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Instagram expands its video options

Unilever is the first partner for Instagram’s new 60-second video ad unit, using the spot to introduce its latest brand platform to French Canada.

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Spotted! An artistic look at Smartwater

The Coca-Cola brand used art installations to bring the design and movement of its water bottles to life.

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Rona’s tablet-heavy holiday

How the home improvement store doubled its digital spend and partnered with Star Touch and La Presse+ for this year’s push.