Articles Tagged ‘Sid Lee’
BCON bits
From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.
The Verdict: #Whatittakes
Frederick Lecoq, VP of marketing for FGL Sports, on how Sport Chek’s inaugural Olympic campaign has impacted the company’s bottom line so far this year.
Sport Chek gears up for Sochi
Senior manager of campaign marketing, Rob Daintree talks about the retailer’s strategy heading into the Games and its first Olympic campaign, which leverages its partnership with Adidas Canada.
Shaw Media partners with Keurig for new spots
The media co will launch a new campaign with stars of Food Network Canada’s Restaurant Takeover.
Burger King trims the fat
the QSR is introducing its latest product innovation, Gratifries, with a multi-platform campaign and the launch of Gratifridays, its heaviest sampling program ever.
PC Financial shows its good side
The financial company is targeting female household leaders with a new multi-platform campaign and rebranding that focuses on the non-banking parts of life.
Mark’s expands its target in new campaign
The company is aiming to connect on an emotional level with a younger demographic through its latest campaign under the new tagline “Ready for This.”
Birks channels heritage for rebrand
The Canadian jeweller is opening new stores in Burlington and Montreal with the support of an OOH and print campaign.
Adidas gets interactive
The footwear brand is promoting its Originals line with a video, featuring Run DMC, that uses voice command technology.
Sid Lee and Cirque du Soleil announce new venture
The agency’s chairman tells MiC about the launch of Sid Lee Entertainment, which will be led by Joanne Fillion.
Canada in Cannes: Making experiential magic with Sid Lee and Cirque du Soleil
Sid Lee chairman Bertrand Cesvet previews some of the agency’s presentation plans.
Sport Chek cheers on athletes’ parents
The retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.
Spotted! Sport Chek launches retail lab
FGL Sports CMO Duncan Fulton tells MiC about the new store, and the brand’s plans to innovate in the mobile space.
Wonga launches in Canada
The UK-based money lending service kicked off its campaign in Ontario, with plans to move into BC and Alberta by the end of this quarter.
Cirque du Soleil, Bell Media officially launch joint venture
The president of Cirque du Soleil Media, Jacques Methe, tells MiC about the new company’s plans.
