Articles Tagged ‘Sid Lee’
Cirque du Soleil, Bell Media officially launch joint venture
The president of Cirque du Soleil Media, Jacques Methe, tells MiC about the new company’s plans.
Rona brings it home
The home improvement company kicks off a new TV campaign that aims to tell Canadians about its true patriot love.
Rona renovates its Olympic media plan
The home reno retailer is increasing its Olympic sponsorship activation online, where Ipsos research says 23% of global viewers will be watching the Games.
Canada kicks off Cannes
UFC champ Georges St-Pierre, Sid Lee, the Globe and Mail and strategy host the first seminar at the France ad Olympics.
C2-MTL: Michael Eisner on keeping business creative, and creating can’t-miss moments
Day three of the conference featured a talk by the former Disney CEO and revealed the results of the Sid Lee Boot Camp.
Videotron tricks technicians with new ad campaign
The Montreal-based telecom co caught its technicians on hidden cameras to highlight their customer service skills.
Les Affaires recruits Sid Lee to design its cover
The Montreal-based newspaper gave the agency control over what the cover of its latest issue would look like, based on the theme of creativity in business.
Stride Gum shows off its playful side
The Kraft brand has launched “Stride High,” an online contest that asks youth to create videos of themselves being creative with their gum.
Sport Chek’s digital switch
The retailer’s CMO talks to MiC about how its latest campaign is the start of a new era of advertising at the company.
Dentyne showcases the elements of attraction
The Kraft-owned brand has launched a TV and OOH campaign to support a conversation it started last month through social media.
Sport Chek rebuilds from the ground up
The Forzani retailer launches a new OOH campaign and tells MiC about its rebranding plans.
Touche!PHD wins Tourisme Montreal
The company was one of six competing for the digitally-focused client.
Activia makes fans famous
The Danone yogurt is giving each fan their 15 minutes with a new campaign.
Sid Lee and PHD win IMAX
The agencies will support the company’s international marketing strategy.
Skittles wins Film Gold at Cannes
BBDO’s Gold win, as well as Bronze Lions for Taxi, BBDO and John St., help Canada top its 2010 haul.
