Articles Tagged ‘Signal Hill Insights’
Signal Hill promotes Paul Riismandel to president
Jeff Vidler will continue as founder and strategic advisor of the podcast research company.
Acast benefits from the increasing popularity of video podcasts
The company recorded a 46% growth in the number of brands launching podcasts as part of multichannel campaigns in 2023.
Podcasts are booming in Canada, and audiences are only getting bigger
Almost a third of consumers spend more time listening to podcasts than other traditional media.
Video podcasts won’t kill the audio stars
Signal Hill Insights points to three key insights about audio podcasts uncovered by its research in 2023.
Signal Hill hires one of the first podcast researchers
Paul Riismandel joins the audio insights firm to drive innovation in podcast measurement.
More than half of Canadian adults are listening to podcasts
Early results from a Signal Hill study reveal that gains in podcast listening during the pandemic have remained stable.
AM/FM radio reach almost back to pre-COVID levels
The Radio On The Move survey reports that radio’s reach in Canada is now 93% of what it was in February 2020.
Who is using Clubhouse in Canada: study
The audio platform is growing in popularity globally, but eight-in-10 Canadians don’t know what it is.
Spotify makes another acquisition, this time in podcast adtech
The megaphone acquisition could help Spotify up its game in the eyes of aspiring audio advertisers.
Spotify gets one step closer to radio with Anchor
The new innovation combines traditional talk formats, music and (naturally, for Spotify) plenty of user data.
Canada leads in podcast listening, but are brands responding?
Advertisers reach an intimate, dedicated listener base, but experts say it’s still not a reach vehicle.
Will Spotify’s big bucks spent on podcasts pay off?
The Canadian Podcast Listener survey polled Canadians about the impact of Spotify’s Joe Rogan deal – and how it could affect overall platform use.
