Articles Tagged ‘Signal Hill Insights’

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AM/FM radio reach almost back to pre-COVID levels

The Radio On The Move survey reports that radio’s reach in Canada is now 93% of what it was in February 2020.

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Who is using Clubhouse in Canada: study

The audio platform is growing in popularity globally, but eight-in-10 Canadians don’t know what it is.

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Spotify makes another acquisition, this time in podcast adtech

The megaphone acquisition could help Spotify up its game in the eyes of aspiring audio advertisers.

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Spotify gets one step closer to radio with Anchor

The new innovation combines traditional talk formats, music and (naturally, for Spotify) plenty of user data.

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Canada leads in podcast listening, but are brands responding?

Advertisers reach an intimate, dedicated listener base, but experts say it’s still not a reach vehicle.

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Will Spotify’s big bucks spent on podcasts pay off?

The Canadian Podcast Listener survey polled Canadians about the impact of Spotify’s Joe Rogan deal – and how it could affect overall platform use.