Articles Tagged ‘Simon Jennings’
Cara covers all weather possibilities
Whether calling customers to the patio or letting them order in, a first-of-its-kind partnership taps Pelmorex data.
Pelmorex snaps up Nikon sponsorship for Storm Hunters
On top of an on-screen presence, the camera maker will become the official supplier of all the Weather Network’s mobile teams.
Pelmorex taps new Quebec sales lead to focus on data
Jean-Paul Sclapari will take the position of head of sales for Quebec at the Météo Media brand, as the media company aims to up its digital offerings.
Flonase pairs with Weather Network for Canadian launch
The allergy relief spray is embarking on its first Canadian consumer-facing campaign, which will include an integration on the Weather Network’s TV and digital properties.
La Presse names new Toronto sales director
Celeste Normington has been promoted to the new role of sales director in Toronto.
Simon Jennings heading to Pelmorex Media
The La Presse sales lead is moving to the new position of CRO at The Weather Network’s owner.
Is La Presse+ model the way forward for news?
Industry insiders weigh in on the impact of the Quebec publisher’s decision to shut down its weekday print editions.
Can the tablet help revive the print industry?
Taking a look at the potential for success for the mobile device as Toronto Star prepares to follow the path of La Presse with a major investment in a tablet edition.
AAM hands out first tablet certification
New results from La Presse+ as its ad certification is announced.
La Presse+’s year one sales strategy
As the tablet news product celebrates its first anniversary, Simon Jennings reflects on how its new sales model helped convert advertisers.
La Presse partners with Pan Am Games
The Toronto 2015 Pan Am/Parapan Am Games will be promoted in advertising space on the news organization’s print, web and tablet platforms.
NABS turns industry top dogs into interns for charity
The organization is promoting its third annual Vintage Intern Auction, which gives industry members the chance to work with big wigs, with a new multi-platform campaign.
Gesca Media Sales hires Toronto GM
Merida Lake joins the company from Fresh Juice, as Gesca Media Sales’ La Presse+ releases new readership data.
Simon Jennings to head up new Gesca Toronto office
The former Postmedia exec tells MiC about plans to launch the Toronto post for the media co.
Simon Jennings no longer with Postmedia
The decision for Jennings to leave his post of chief revenue and digital officer after six months was mutual, according to a company representative.
