Articles Tagged ‘Sir John Hegarty’


Projecting a U.N. message on the big screen

With a heady goal to reach all Canadians, Cineplex launches the international organization’s campaign with a screen ad spot and a special activation.


Future Flash: transparency and overstated revolutions

McDonald’s talks “Our Food. Your Questions.,” Sir John Hegarty reminds adland what they’ve forgotten and Sir Richard’s Condoms’ social impact.

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On the MiC: Sir John Hegarty on revaluing creativity

The legendary adman tells MiC why it’s time to start planning long-term again, ahead of his ICA Future Flash talk.