Articles Tagged ‘SMI’

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What 2021 advertising spend says about 2022 trends

SMI’s Kelly Fedoruk explains why it seems media channels like OOH and product categories like travel could return to pre-pandemic investment levels.

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Search and social drives digital ad spending even higher

According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.

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Digital ad spend is now 35% higher than TV

SMI’s look at spending in Q2 2021 shows Canada is now recovering faster than all other English markets.

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Canadian ad spend recovery outpacing other markets

SMI’s Q2 data shows spending was up 77% in Q2, suggesting the country is back into growth mode.

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How valuable is a Canadian Super Bowl buy?

Though costs have gone up and there are numerous non-TV alternatives, the audience and prestige still provides big value.

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Why Twitch’s inventory coming to Amazon matters

Buyers and experts on why this is a win in terms of audience, cost and more.

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Canada’s ad market among the hardest hit by COVID

Despite an “astonishing” Q2, signs show that improvement is on the horizon.

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Pandemic affecting ad spend much more than 2008 financial crisis: Report

Canada’s total ad spend dropped by more than 36% during the spring, but all Anglo markets showed signs of recovery in June.