Articles Tagged ‘Snap’
Disney debuts first Sponsored Snap in Canada
The post appears in the inboxes of the social network’s users over the age of 18.
Social media shopping is catching up to ecommerce
A new report by Horizon Media shows the trend is driven by GenZ and Millennials.
Snapchat rolls out new ad placements
The social network has updated its Snap Map to include sponsored places of interest.
Snap reports mild growth for second quarter
Despite growing revenue and users, weaker-than-expected guidance for Q3 hurt the social platform.
Basis Technologies integrates Pinterest campaign reporting
Basis simplifies performance tracking and reduces the time needed to check on campaign performance.
Snap and Meta reveal updated AR and AI tools
The social media companies recently updated advertiser and user offerings with new tech tools.
Snapchat reports 21% increase in Q1 revenue
The social media platform also grew its user base by nearly 40 million.
Snapchat drives brand exposure among newcomers
A Kantar study found that newcomers use the app not only before they migrate, but also after they move.
Snapchat and Google announce brand safety reporting solutions and results
Google reports on its safety initiatives, while Snapchat partners with IAS to develop new brand safety solutions.
Snapchat rolls out Sponsored AR Filters
The new augmented reality ad format appears after a user captures a photo with the Snapchat Camera.
Reddit files to go public
The message board site said it would reserve a chunk of its shares at the IPO price for its top users.
Snap released positive Q4 results, but still fell short of expectations
The social messaging company will be cutting 10% of its fulltime workforce.
Snapchat adds new content safety features for teen users
Accounts found to be marketing age-inappropriate content could be banned from the app after multiple infractions.
Snap’s revenue dips 4% in Q2
However, the company is optimistic about how updates to its ad platform are resonating with brands.
NewFronts 2023: Snap, Samsung show off new ad features
Snap focuses on premium placements and AI, while Samsung brings more measurement and optimization to TV.
