Articles Tagged ‘Snap’

Stories Home 3 Snapchat Live Stories June 6

Snapchat launches self-serve ad manager

The new Snapchat Ad Manager is currently in beta and will go live in Canada and other major markets in June.

A&WMS

Snapchat adds geofilters to API

Canadian advertisers who buy ads through the Snapchat API can now track the performance of their custom geofilters.

Olympics

ICYMI: The Olympics are returning to Snapchat; Postmedia launches pro-journalism campaign

In Case You Missed It: A new campaign for Postmedia, a new look for Golf Canada, a new way to watch the 2018 Olympics and a new charitable campaign from Corus.

geofilter

What does Snap’s IPO mean for the advertising industry?

It’s popular with millennials, it’s sticky and it’s ridiculously unprofitable – now what can advertisers gain from the move?

Stories Home 3 Snapchat Live Stories June 6

Snapchat gets serious about ads

The app has made its first foray into programmatic advertising, allowing clients to buy, target and track ads through a self-service API.

snapSpectacles

Snap drops the ‘chat’

The company is changing its moniker and introducing a new brand extension with video glasses.