Articles Tagged ‘SnapChat’
Mixing skippable and non-skippable ads on Snapchat is best, report finds
Brand performance doubled with mixed ad formats versus a single ad type.
Media Moves: Snapchat launches new AI ad format
Plus, Netflix Games is launching a new mobile kids app called The World of Peppa Pig.
People Moves: Matt McGowan leaving Snap
Meanwhile, Prospect Media adds VP of media.
Google and Snap report positive Q4 earnings
Alphabet’s fourth quarter revenues increase 12%, while the number of daily active users increased on Snapchat.
Creator ads on social networks drive results across the entire funnel: study
Snapchat’s latest report analyzes the impact that creator-brand partnerships have on shopping habits.
Media Moves: New execs at Snapchat and Cogeco
While the social platform fills new creator partnerships position in Canada, while the media co. names president.
Beauty, sports and travel among most popular content on Snap this year
Location and movie discovery has also become a common activity on the platform, according to its annual report.
Disney debuts first Sponsored Snap in Canada
The post appears in the inboxes of the social network’s users over the age of 18.
Media Moves: Snapchat and Roblox make updates to increase online safety
Plus, Instagram is testing the option for users to reset their content recommendations.
Snapchat posts revenue jump, thanks to audience tracking tool
The total number of advertisers doubled, with active users also increasing for the quarter.
Media News: Wealthsimple launches lifestyle rewards program
Meanwhile Snapchat unveils upgrades to its UX features.
Snapchat rolls out new ad placements
The social network has updated its Snap Map to include sponsored places of interest.
Spotify’s ad revenue is expected to reach $2.1 billion this year
The music streamer has seen an 81% year-over-year increase in video streaming among Gen Z users.
Instagram and Snapchat roll out new features for teens and creators
AI, a simplified design, and stronger age restrictions are among the updates.
Snapchat looks to grow ad business with brand-sponsored messages
The new ad unit will allow brands to share content with users in their messaging feed.
