Articles Tagged ‘SnapChat’
Snap makes Lens creation more accessible
Lens Web Builder will allow brands to create lenses from templates, regardless of their 3D development background.
Snap sees big lift in revenue, but stock slides
Lifts in revenue were driven by increased activity on Story Ads and Commercials.
Quiet giant Pinterest grows in popularity
Stocks rose when Pinterest users surpassed Snapchat in the U.S. and buyers are enthusiastic – but some say it’s more fair to compare Pinterest to Instagram (or no social network at all).
Snapchat’s userbase predicted to grow by 14%
eMarketer data projects continued growth for the platform through 2023, with some of that coming from the 35 to 64 group.
Snap revenue up by 50%
The company expects to break even on an adjusted EBIDTA basis next quarter.
Will updates from social players draw influencers away from YouTube?
Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.
Spotted! McDonald’s a-door-able activation
The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.
Snapchat plays with a new game strategy
The new Snap Games are supported by Snap’s Commercials ad unit and accessible from the messenger side of the platform.
Snap results lead to a good day on the markets
The social media platform grew its users, beating some expectations.
Kids are tech-savvy, but some are still traditionalists: study
Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.
What does 2019 have in store for Snapchat?
Media and social experts debate whether or not the social platform needs to age up in its appeal.
Goldfish sends Snapchatters on a scavenger hunt
The snack brand is taking a cue from Pokémon Go and taking over Canadian streets.
Users stable, revenue climbing for Snap in Q4
The strong quarter led to a jump in the company’s stock.
Could Snap overtake Twitter in the race for third place?
A new report on Snap by eMarketer shows that the platform’s dominance in other markets has it poised for modest growth.
Joe Strolz on who really uses Snapchat
The social platform’s country manager tells MiC how the industry is changing – and tapping into users’ state of mind.
- Many brands are still spending on media. Here’s how they’re changing it up
- As media layoffs continue, Canadian government appoints new board
- What brands can learn from history (and how this is a little different)
- How Canadians are spending their isolation time online
- COVID-19 likely to hit agency results, say IPG and Publicis
