Articles Tagged ‘SnapChat’
Snap opens the Q3 earnings season on a high note
The first of the major social media companies to report its revenue and users for the quarter did not disappoint. In fact, it exceeded expectations.
Snapchat makes a bang with Sounds
The platform is following in the footsteps of Instagram and TikTok with an official music library to enhance content.
The Verdict: How did Taco Bell’s Snapchat buy impact store visits?
The platform helped the QSR look beyond brand lift and purchase intent as proof points for a social campaign.
Snap reaches a new frontier: B2B
A campaign is now live in Canada across print, broadcast and digital channels.
Snap revenue beats expectations for Q2, but loss grows
Stocks took a brief tumble, but the social media giant is still seeing one of its best market performances to date.
Snap rolls out new map, AR lenses and actionable units
Some of its new features will put a spotlight on local businesses as they prepare to re-open.
Matt McGowan on Snap’s Q1 surge
The Canadian GM says its AR functions are working on both upper- and lower-funnel activations.
How Hershey is getting into living rooms for Easter
As people around the world prep for an untraditional holiday, the candy-maker turns to an untraditional media.
Snap makes Lens creation more accessible
Lens Web Builder will allow brands to create lenses from templates, regardless of their 3D development background.
Snap sees big lift in revenue, but stock slides
Lifts in revenue were driven by increased activity on Story Ads and Commercials.
Quiet giant Pinterest grows in popularity
Stocks rose when Pinterest users surpassed Snapchat in the U.S. and buyers are enthusiastic – but some say it’s more fair to compare Pinterest to Instagram (or no social network at all).
Snapchat’s userbase predicted to grow by 14%
eMarketer data projects continued growth for the platform through 2023, with some of that coming from the 35 to 64 group.
Snap revenue up by 50%
The company expects to break even on an adjusted EBIDTA basis next quarter.
Will updates from social players draw influencers away from YouTube?
Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.
Spotted! McDonald’s a-door-able activation
The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.
