Articles Tagged ‘SnapChat’

Snap

Snap rolls out new map, AR lenses and actionable units

Some of its new features will put a spotlight on local businesses as they prepare to re-open.

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Matt McGowan on Snap’s Q1 surge

The Canadian GM says its AR functions are working on both upper- and lower-funnel activations.

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How Hershey is getting into living rooms for Easter

As people around the world prep for an untraditional holiday, the candy-maker turns to an untraditional media.

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Snap makes Lens creation more accessible

Lens Web Builder will allow brands to create lenses from templates, regardless of their 3D development background.

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Snap sees big lift in revenue, but stock slides

Lifts in revenue were driven by increased activity on Story Ads and Commercials.

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Quiet giant Pinterest grows in popularity

Stocks rose when Pinterest users surpassed Snapchat in the U.S. and buyers are enthusiastic – but some say it’s more fair to compare Pinterest to Instagram (or no social network at all).

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Snapchat’s userbase predicted to grow by 14%

eMarketer data projects continued growth for the platform through 2023, with some of that coming from the 35 to 64 group.

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Snap revenue up by 50%

The company expects to break even on an adjusted EBIDTA basis next quarter.

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Will updates from social players draw influencers away from YouTube?

Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.

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Spotted! McDonald’s a-door-able activation

The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.

Snap Games

Snapchat plays with a new game strategy

The new Snap Games are supported by Snap’s Commercials ad unit and accessible from the messenger side of the platform.

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Snap results lead to a good day on the markets

The social media platform grew its users, beating some expectations.

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Kids are tech-savvy, but some are still traditionalists: study

Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.

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What does 2019 have in store for Snapchat?

Media and social experts debate whether or not the social platform needs to age up in its appeal.

Goldfish

Goldfish sends Snapchatters on a scavenger hunt

The snack brand is taking a cue from Pokémon Go and taking over Canadian streets.