Articles Tagged ‘SnapChat’

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Snap opens the Q3 earnings season on a high note

The first of the major social media companies to report its revenue and users for the quarter did not disappoint. In fact, it exceeded expectations.

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Snapchat makes a bang with Sounds

The platform is following in the footsteps of Instagram and TikTok with an official music library to enhance content.

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The Verdict: How did Taco Bell’s Snapchat buy impact store visits?

The platform helped the QSR look beyond brand lift and purchase intent as proof points for a social campaign.

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Snap reaches a new frontier: B2B

A campaign is now live in Canada across print, broadcast and digital channels.

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Snap revenue beats expectations for Q2, but loss grows

Stocks took a brief tumble, but the social media giant is still seeing one of its best market performances to date.

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Snap rolls out new map, AR lenses and actionable units

Some of its new features will put a spotlight on local businesses as they prepare to re-open.

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Matt McGowan on Snap’s Q1 surge

The Canadian GM says its AR functions are working on both upper- and lower-funnel activations.

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How Hershey is getting into living rooms for Easter

As people around the world prep for an untraditional holiday, the candy-maker turns to an untraditional media.

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Snap makes Lens creation more accessible

Lens Web Builder will allow brands to create lenses from templates, regardless of their 3D development background.

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Snap sees big lift in revenue, but stock slides

Lifts in revenue were driven by increased activity on Story Ads and Commercials.

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Quiet giant Pinterest grows in popularity

Stocks rose when Pinterest users surpassed Snapchat in the U.S. and buyers are enthusiastic – but some say it’s more fair to compare Pinterest to Instagram (or no social network at all).

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Snapchat’s userbase predicted to grow by 14%

eMarketer data projects continued growth for the platform through 2023, with some of that coming from the 35 to 64 group.

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Snap revenue up by 50%

The company expects to break even on an adjusted EBIDTA basis next quarter.

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Will updates from social players draw influencers away from YouTube?

Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.

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Spotted! McDonald’s a-door-able activation

The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.