Articles Tagged ‘SnapChat’
Will updates from social players draw influencers away from YouTube?
Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.
Spotted! McDonald’s a-door-able activation
The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.
Snapchat plays with a new game strategy
The new Snap Games are supported by Snap’s Commercials ad unit and accessible from the messenger side of the platform.
Snap results lead to a good day on the markets
The social media platform grew its users, beating some expectations.
Kids are tech-savvy, but some are still traditionalists: study
Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.
What does 2019 have in store for Snapchat?
Media and social experts debate whether or not the social platform needs to age up in its appeal.
Goldfish sends Snapchatters on a scavenger hunt
The snack brand is taking a cue from Pokémon Go and taking over Canadian streets.
Users stable, revenue climbing for Snap in Q4
The strong quarter led to a jump in the company’s stock.
Could Snap overtake Twitter in the race for third place?
A new report on Snap by eMarketer shows that the platform’s dominance in other markets has it poised for modest growth.
Joe Strolz on who really uses Snapchat
The social platform’s country manager tells MiC how the industry is changing – and tapping into users’ state of mind.
Snap launches Lens partner program
The Lens Creative Partners program aims to help boost brand’s ability to deliver AR Lens campaigns.
Snap launches friend-focused features
The social platform launched two new features in collaboration with Canadian software company Bitmoji.
Snapchat launches a desktop product
Performics Canada’s Sean McConnell and EQ Works’ Jed Schneiderman weigh in on whether a mobile-first company can make a splash on desktop.
Snap stocks drop following financial report
The company’s latest quarterly reported revenue growth alongside a loss in daily active users.
OTT viewing, video sharing rising: report
Sandvine’s measurement of downstream and upstream traffic also shows that Snapchat users are more active than one might expect.
