Articles Tagged ‘Sobey’s’
Empire makes a significant media investment amid tariff tensions
The company’s retail banners are promoting its shop local messaging across several channels.
Scene+ joins with a bevy of brands to launch gift card program
Partners in the new program include Home Hardware, TJX, Sobeys, Safeway and FreshCo.
The top 10 brands at the 2024 Olympics
AdEase shares its report on who had the largest TV presence during this year’s Games.
Sobeys is sending motivation to Canadian Olympians
The grocer hopes to bring people together with a microsite that will house inspirational messages sent to Team Canada.
Voila brings TikTok trends to your table
The grocery delivery service is capitalizing on the scarcity caused when recipes and food trends go viral on the platform.
More sponsors pause support of Hockey Canada
Chevrolet, Telus and Canadian Tire have joined Scotiabank in withdrawing support of the upcoming World Junior tournament.
Sobeys takes on naming rights to Tennis Canada’s flagship stadium
Joining Stade IGA in Montreal, the partnership gives Empire an even greater presence within the sport’s biggest Canadian tournament.
20 brands are activating at the NHL Heritage Classic pregame festival
OLG, Clorox and SkipTheDishes are among those that helped increase sponsors by 55%.
IGA and Ricardo are starting home ec classes for grown-ups
The grocer is leveraging the media platform to address an emerging deficit in basic food management skills.
IGA acquires majority stake in Ricardo Media
The two companies are building on 20 years of collaboration, with goals of providing innovation, enhanced experiences to consumers.
How CBC has changed its partner offering for a very different Olympics
The broadcaster is focusing on customized opportunities and adjacencies that can be better tailored to a brand’s specific goals.
How Twitter Canada is preparing for Tokyo
Leading up to the Summer Olympics, the social platform provides brand guidance around activation during the 16-day event.
Sportsnet expands Stanley Cup programming
The network has developed new TV and digital content to create “shared experiences” for fans, as well as new opportunities for sponsors.
IGA finds success with COVID advice in Quebec
The grocery chain teamed with Quebecor’s marketing content solution to support Quebecers in the early days of the pandemic.
Sobeys strikes an NHL deal
Voilà’s deal with the Leafs and the NHL rounds out what has been a dominant media campaign in the GTA.
