Articles Tagged ‘Sochi 2014 Olympic Winter Games’


The Canadian Olympic Committee launches its biggest-ever campaign

Derek Kent, CMO at the organization, tells MiC about the #Wearewinter campaign, and its first-ever social media partnership.


Molson goes the distance

The beer brand is airing its longest-ever TV spot on Dec. 26 during the World Junior Hockey Championship.


CBC announces mid-season schedule

The pubcaster has three new primetime series joining its lineup starting this winter, including an adaption of the UK’s Four Rooms (pictured).


Molson expands its Olympic support

The beer company unveiled the athletes it will be supporting in Sochi, as well as plans to sell its Molson Canadian Victory Bottle in Canada during the Games.

olympic relaunches with mobile in mind

Redesigning meant creating a “mobile first” space for both fans and brand partners, says the Canadian Olympic Committee.

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Sport Chek gears up for Sochi

Senior manager of campaign marketing, Rob Daintree talks about the retailer’s strategy heading into the Games and its first Olympic campaign, which leverages its partnership with Adidas Canada.


The CBC marks an Olympic countdown

Jim Kozak, director of sales for the Olympics at the pubcaster tells MiC about plans to deal with the time difference between Canada and Russia as the CBC celebrates 100 days until the opening ceremony.


CIBC teams with Canadian Paralympic Committee

The four-year partnership makes CIBC the exclusive banking partner of the organization, giving it rights to associate itself with the Sochi and Rio Paralympic Games and the Toronto Pan Am Games.

Final Photo-Samsung Olympic Press Conf.

Samsung brings Canada to Sochi

The electronics company wants to bring some of Vancouver’s “home field advantage” to the Sochi 2014 Olympic Winter Games by encouraging Canadians to send notes to the athletes.


How the CBC is integrating Facebook into Battle of the Blades

The pubcaster is using new Facebook tools to include social media posts in the show and measure online audiences against broadcast viewership.

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P&G shines a light on moms

The company is sponsoring 12 Canadian athletes and partnering with Hockey Canada for the first time, as it rolls out its Olympic activations, including a new “Raising an Olympian” series.

RBC Olympians 2013 (1)

RBC deepens its Olympic ties

The bank is sponsoring 47 Olympic and Paralympic athletes through its RBC Olympians program and is gearing up to launch a mass multi-platform campaign.

Molson NHL

Molson makes the sacrifice

The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.

Copied from Playback - Olympic Rings

CBC/Radio-Canada reveals first Olympic partners

Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.

samsung speedskating

Samsung teams up with Speed Skating Canada

The brand is now the national partner of team Canada’s short track program and will activate with branded content featuring the athletes.