Articles Tagged ‘social’
Horizon Media named North American media AOR for SharkNinja
The agency will design a data-powered strategy that balances innovation and advanced analytics, to accelerate retail DTC growth.
BeReal to allow brand posts for the first time
The app is being updated to allow brands to create an official account and publish content, just like the rest of the platform’s users.
Marketers are shifting influencer budgets: study
Plus, influencers say they get the most satisfaction out of working directly with brands.
Facebook Lite goes live in Canada
Despite the stripped-down interface, advertisers can still integrate.
Walmart tweaks its back-to-school targets on Facebook
This year’s campaign went fully immersive and targeted students as well as moms.
Sponsored posts rising in engagement: study
While superstars like Drake draw big love from fans, NewsWhip found that micro-influencers in niche verticals can bring more of a return.
Snapchat monetizes World Lenses, while Instagram jumps on the filter train
Snapchat has added a new option for advertisers on its World Lenses, while Instagram’s stories offering is now one step closer to Snapchat.
Most micro-influencers do fewer than five campaigns per year: study
New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.
Pre-roll offers more value for advertisers than social video: study
While consumers feel that branded social video is more cohesive in terms of content, most found pre-roll ads more engaging and led to better brand recall.
Twitter Canada takes its message out of home
Forget FOMO – the Canadian outpost of the social network wants Canadians to experience ‘FONK’ (fear of not knowing) with its new campaign promoting Twitter usage.
Facebook opens branded content to more pages
Unverified pages, such as pages for independent blogs and up-and-coming influencers, can now access branded content tools, and content will be more clearly labelled for users.
Facebook introduces its own stories feature
Six months after launching a similar feature on Instagram, Facebook will now bring the 24-hour photo posts to its slightly older user base.
Facebook unveils new shoppable ad format
Collection, a new mobile-optimized video unit, will lead users to a page of up to 50 items for native shopping on the Facebook app.
Influencers and marketers are out of sync on budgets: study
A new study by Izea also found that the content influencers spend the most time creating isn’t necessarily what consumers enjoy the most.
Weather in the morning, streaming in the evening: How Canadians use their apps
A new study by RealityMine through TouchPoints Canada also found that shopping apps surge at 9 a.m. and 11 a.m. – and are most popular while users are at the office.
