Articles Tagged ‘social tv’
Second screeners are also content creators
Over half of English Canadians have participated in some form of second-screen interaction, according to new numbers from MTM.
Where social TV is going in 2013: Di Paola
At DX3, Critical Mass’ Matt Di Paola said advertisers need to use social media as a tool to gather consumer insight and engage in conversations.
Inserting viewers into TV shows at NXNEi
The Social TV panel session tackled the subject of monetizing second-screen experiences, as well as a prediction of Hunger Games-like interactivity.
2012 forecast: Bruce Neve, CEO Starcom MediaVest Group
Challenges, predictions and plans for the year to come from the SMG topper.
Social TV: building branded communities
Social networking platforms have ushered in an era of community TV viewing, where people can gather online, be entertained together and share their catty comments or cheerleading. This opens the virtual door for advertisers to mobilize entire communities behind campaigns that live within the social ecosystem.
