Articles Tagged ‘Solutions Research Group’

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More families are rethinking home entertainment budgets

New research from SRG shows that it’s not just singles and childless couples, but also families that are driving cord-cutting and shaving.

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What can virtual concerts do for the music industry (and brands)?

Half of young Canadian adults have watched a musical performance on social media – what can brands do to enhance the experience?

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Younger people more excited for the return of basketball

The more international feel of the NBA, compared to the NHL, means that even though it has less mass appeal, Gen Z is more eager to see it return.

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Could Quibi’s struggles be a lesson for incoming SVODs in the market?

Experts try to pinpoint where the streamer fell short, while one strategist believes there’s still time for it to turn things around.

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What’s the consumer potential for Disney+?

With little known about the Disney+ library, the service does not appear to be attracting older generations.

SRG

New Canadians consume mobile media like no others: study

For immigrants from China, South Asia and the Philippines, smartphones are a way of life.

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What’s the impact of Twitter’s troll crackdown?

The changes were made to keep users safe and happy. But is it enough?

TV

Netflix on the rise, Corus brands strong with viewers: study

SRG’s Digital Life study looks closely at which TV brands are top-of-mind for Canadians.

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How children affect Canadians’ consumption habits

YouTube and Netflix are more popular among families with kids, but those without young ones are catching up.

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More than half of Canadians now stream Netflix: study

Plus, the number of households that subscribe to internet services but not television is growing.

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Olympic engagement down: study

Millennials boasted the most dramatic drop in how closely they followed the games.

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How Canadians feel about Netflix and other channels

While most Canadians identify CTV as their “favourite” channel, satisfaction and use of Netflix is on the rise.

News

DAZN’s broadcaster deal changes the game

The sports streamer no longer holds exclusive rights to NFL Sunday Ticket, and experts weigh in on whether Canada will ever have a true ‘Netflix for sports.’

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Canadian newcomers are mobile-first: study

New Canadians over-index on time spent on mobile, especially when it comes to video messaging.

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With one billion hours of daily watching, how does YouTube stack up in Canada?

Research indicates that the Google-owned giant dominates the social space in Canada – but it might not necessarily be because of the quality of the content.