Articles Tagged ‘Solutions Research Group’
Who will be watching the Summer Olympics?
Media in Canada looks at the expected audience interest for this year’s Games.
What are college kids up to outside of class?
A new SRG report dives into the media habits of college and university students and finds while sports and Insta reign supreme, 38% also watch traditional TV.
Online sources are important to more than half of newcomers in Canada
SRG’s latest study takes a look at the media and language preferences of a fast-growing immigrant population.
Newcomers to Canada consume a lot of media: study
A multichannel, multilingual approach is key to reaching the new market segment.
NBA ranks first among newcomers to Canada: study
The NHL comes in a close second overall, although Canada’s national sport still ranks number one among South Asian newcomers.
More families are rethinking home entertainment budgets
New research from SRG shows that it’s not just singles and childless couples, but also families that are driving cord-cutting and shaving.
What can virtual concerts do for the music industry (and brands)?
Half of young Canadian adults have watched a musical performance on social media – what can brands do to enhance the experience?
Younger people more excited for the return of basketball
The more international feel of the NBA, compared to the NHL, means that even though it has less mass appeal, Gen Z is more eager to see it return.
Could Quibi’s struggles be a lesson for incoming SVODs in the market?
Experts try to pinpoint where the streamer fell short, while one strategist believes there’s still time for it to turn things around.
What’s the consumer potential for Disney+?
With little known about the Disney+ library, the service does not appear to be attracting older generations.
New Canadians consume mobile media like no others: study
For immigrants from China, South Asia and the Philippines, smartphones are a way of life.
What’s the impact of Twitter’s troll crackdown?
The changes were made to keep users safe and happy. But is it enough?
Netflix on the rise, Corus brands strong with viewers: study
SRG’s Digital Life study looks closely at which TV brands are top-of-mind for Canadians.
