Articles Tagged ‘Sophie Kotsopoulos’
NHL and partners take over Toronto for All-Star Weekend
The 2024 Hyundai NHL Fan Fair and 2024 NHL All-Star Weekend is bringing dozens of branded events and activations to the city.
NHL live events bringing new brands into fold
Sophie Kotsopoulos, the NHL’s VP of partnership marketing, says the league has made measurement a focus as it expands sponsorship opportunities.
