Articles Tagged ‘Spark Foundry’
UM tops Canadian agencies in the latest RECMA report
EssenceMediacom leads in the New Business ranking of Canadian agencies.
Publicis Media Canada makes three strategic appointments
Among the appointments, Veronik L’Heureux, formerly president of Spark Foundry Canada, is now CEO of Starcom.
Media buyer insights: Is Bluesky a good bet for advertisers?
Founded by Twitter creator Jack Dorsey, the social network has experienced impressive growth in recent weeks.
Announcing the 2024 Media Innovation Shortlist
Winners will be announced at a gala affair on November 27.
Strategy reveals the 2024 Media Agency of the Year finalists
The awards show will take place on October 30 at the Koerner Hall in Toronto.
Goldfish Crackers are targeting Gen Z with Collages
The campaign on Pinterest runs through September with a mix of ad formats, including Spotlight, video and static ads.
Spark Foundry promotes a new vice president
Doha Skaf will now oversee the agency’s Montreal office.
Monday Moves: New chief commercial officer at The Trade Desk, and more
MiQ, Spark Foundry and The Globe and Mail are also promoting and adding to their management teams.
A media agency point of view on C-11
There is a clear benefit for Canadian productions, but could certain provisions impact advertising effectiveness?
Spark Foundry makes six promotions
Among the appointments are Claire Ringenbach and Maddie Ellepola, who will take strategy leadership roles with their respective clients.
How media leaders are bracing for a recession
Agency executives explain their perspectives on a coming economic downturn and how it will impact business.
Media leaders offer their resolutions and predictions for 2023
Execs explain what they will be focusing on internally, as well as the industry trends they are planning to respond to.
Spotted! A robot pops out of a billboard and eats a Goldfish cracker
The OOH is a part of broader, playful campaign for the brand’s new mega bites.
Publicis Media aims to better quantify its environmental impact
By bringing the ALICE program to Canada, the agency group is the latest to take a closer look at the emissions of advertising.
Why Publicis Media brought 450 staff together for a brainstorm
CEO Alastair Taylor says gatherings where all staff can influence how the agency works may be the cost of doing business in the new normal.
