Articles Tagged ‘sponsorship’

Hockey Moves: Carlsberg, Gatorade and Hellmann’s

The latest in hockey marketing news, from a new beer sponsorship to a partnership with player Sarah Fillier and game day recipes.

CFL signs Coinbase as first crypto partner

The sponsorship includes a social media campaign as well as in arena promotion.

Netflix pulls sponsorship of Canadian arts programs

The withdrawal comes in response to the Online Streaming Act.

In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival

At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.

The espnW Summit highlighted the opportunities of women’s pro sports

It’s time for advertisers to approach female athletics the same way they handle men’s sport sponsorships.

Kubota and Blue Jays ink six-year partnership

The sponsorship is based on shared values like team work, innovation, success, community and presumably a love of baseball.

Think Turkey and Pickleball Canada ink partnership

Turkey farmers hope to reach the nearly 1.4 million Canadians who are picking up the paddle sport.

Harvey’s signs on as title sponsor of TSN’s SC with Jay Onrait

The sponsorship includes in-show integration, set decor, digital and social media executions.

CIBC goes digital to engage with hockey fans

The financial institution is a few months into its five-year sponsorship with the CHL, which it’s using to engage with smaller communities across Canada.

Juno Awards lay down a new track with VIA Rail

The music awards will also host the new Juno Cup, a celebrity benefit hockey game for music education charity MusiCounts.

Gentlemen’s Expo shifts to focus on experience and emotion

The event, now in its fourth year, tapped sponsors who could offer guests a more tangible experience – including Lincoln test drives on site.

HGTV ushers in record brand partners

The four returning and five new partners also include more digital activations than the network has previously done.

To sponsor or not to sponsor?

A new tool can help sponsors decide which proposal benefits their brand marketing strategies best.

In a TIFF: New sponsors spill activation details

MiC speaks with new sponsor Canada Goose on its amateur filmmaking contest, and returning sponsor Skyy Vodka on how it’s shaking up this year’s activation.

Top Chef Canada is tops online

Viewing hits a high on the site for the Shaw Media show, with sponsorship opps available for the second season.