Articles Tagged ‘sponsorship’
Hockey Moves: Carlsberg, Gatorade and Hellmann’s
The latest in hockey marketing news, from a new beer sponsorship to a partnership with player Sarah Fillier and game day recipes.
CFL signs Coinbase as first crypto partner
The sponsorship includes a social media campaign as well as in arena promotion.
Netflix pulls sponsorship of Canadian arts programs
The withdrawal comes in response to the Online Streaming Act.
In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival
At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.
Kubota and Blue Jays ink six-year partnership
The sponsorship is based on shared values like team work, innovation, success, community and presumably a love of baseball.
Think Turkey and Pickleball Canada ink partnership
Turkey farmers hope to reach the nearly 1.4 million Canadians who are picking up the paddle sport.
Harvey’s signs on as title sponsor of TSN’s SC with Jay Onrait
The sponsorship includes in-show integration, set decor, digital and social media executions.
CIBC goes digital to engage with hockey fans
The financial institution is a few months into its five-year sponsorship with the CHL, which it’s using to engage with smaller communities across Canada.
Juno Awards lay down a new track with VIA Rail
The music awards will also host the new Juno Cup, a celebrity benefit hockey game for music education charity MusiCounts.
Gentlemen’s Expo shifts to focus on experience and emotion
The event, now in its fourth year, tapped sponsors who could offer guests a more tangible experience – including Lincoln test drives on site.
To sponsor or not to sponsor?
A new tool can help sponsors decide which proposal benefits their brand marketing strategies best.
Top Chef Canada is tops online
Viewing hits a high on the site for the Shaw Media show, with sponsorship opps available for the second season.