Articles Tagged ‘sponsorship’


CIBC goes digital to engage with hockey fans

The financial institution is a few months into its five-year sponsorship with the CHL, which it’s using to engage with smaller communities across Canada.

via rail

Juno Awards lay down a new track with VIA Rail

The music awards will also host the new Juno Cup, a celebrity benefit hockey game for music education charity MusiCounts.


Gentlemen’s Expo shifts to focus on experience and emotion

The event, now in its fourth year, tapped sponsors who could offer guests a more tangible experience – including Lincoln test drives on site.


HGTV ushers in record brand partners

The four returning and five new partners also include more digital activations than the network has previously done.


To sponsor or not to sponsor?

A new tool can help sponsors decide which proposal benefits their brand marketing strategies best.

Canada Goose

In a TIFF: New sponsors spill activation details

MiC speaks with new sponsor Canada Goose on its amateur filmmaking contest, and returning sponsor Skyy Vodka on how it’s shaking up this year’s activation.


Top Chef Canada is tops online

Viewing hits a high on the site for the Shaw Media show, with sponsorship opps available for the second season.


Labatt not giving up the NHL fight

The beer company, which added three new team sponsorships last week, is still battling to become the official beer of the league.