Articles Tagged ‘sports’
Torstar boosts its ad business with Chop Steakhouse & Bar partnership
The restaurant chain has inked a one-year advertising sponsorship deal with the daily.
Adidas enters F1 as sponsor of the Mercedes team
As an official sponsor, the brand will design clothing, footwear and accessories for the team and its fans.
Beauty, sports and travel among most popular content on Snap this year
Location and movie discovery has also become a common activity on the platform, according to its annual report.
Majority of women’s sports fans are brand loyal, report finds
Canadian Women & Sport published two studies that provide insight into the interests of this population.
Dazn makes a FAST leap in Canada
The new tier offers a wide range of live and on-demand content, including matches, highlights and news to reach more sports fans.
The streaming sports field in Canada is getting competitive
New research from LG Ad Solutions found that more than a quarter of Canadians watch live sports across multiple streaming apps.
How game-changing is The Netflix Cup?
Media buyers weigh in on the impacts of global streamers’ entry into live sports events.
Nearly one third of Canadians watch sports every day: study
A new study by the MTM also found that Canadians also have a significant appetite for amateur sports.
How sports are enduring the digital revolution
At a Rogers Media-sponsored FFWD Ad Week discussion, panelists debated how things have changed — and how they’ve stayed the same — in the world of broadcast sports.
CBCSports.ca revamps
The website has added social TV and other ad opps on the refreshed site.
