Articles Tagged ‘Spotify’

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Group music listening is going up. Why does this matter for brands?

The morning commute is no longer the easiest place to reach Canadians with audio – it’s in parks, mid-day and during family time.

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Michelob takes its active messaging to Spotify

The Ultra Night Run has gone virtual this year, so Michelob is catching people during their virtual training routines.

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Spotify users soar, but ad revenue is a sore spot

Premium revenue is up, but ad-supported revenue fell by one fifth.

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Will Spotify’s big bucks spent on podcasts pay off?

The Canadian Podcast Listener survey polled Canadians about the impact of Spotify’s Joe Rogan deal – and how it could affect overall platform use.

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Podcasts, premium revenue drives Q4 for Spotify

Although ad revenue grew year-over-year, it missed expectations slightly due in part to technical issues with a new order management system.

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Spotify gets granular with new podcast ad insertion

Proprietary technology measures streaming data more precisely, improving ad targeting and reaching more consumers.

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Podcasts drive Spotify’s Q3 growth

Increase of music listeners who are converting to podcast engagement ‘almost too good to be true,’ as monthly active users rise more than 30%

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Spotify launches new ad targeting options

New capabilities will track topics of interest and times of day Spotify Free users are engaging most.

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Spotify’s ad business grows in Q2

Programmatic is driving growth, while the company reports bigger demand for podcast solutions.

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Spotify opens Discover Weekly to Canadian brands

Advertisers can now reach users who engage with the platform’s free Discover Weekly playlists through sponsorship opportunities.

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Spotify adds targeting for podcast advertising

New podcast listener targeting will reach free users, opening space previously unavailable to marketers.

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Spotify’s premium business grows in Q1, but what about ads?

Between Q4 and now, revenue from ad-supported users has gone down by 28%.

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Spotify hits profitable status

Ad-supported revenue is growing at a faster rate than subscriptions.

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Spotify gets more granular with targeting

Spotify Ad Studio can now target listeners based on behavioural activity.

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Spotify’s ad business grows in Q3

Growth for the company’s self-serve product could help increase margins for the streamer.