Articles Tagged ‘Spotify’

Podcastwoman

Podcast listening versus TV watching habits: study

Results of the Spotify, Magna and UM study indicate podcasts are a more effective ad environment than TV.

marsfall

ICYMI: Corus adds to its podcast lineup

Plus, Spotify sells “Sustainable Sonics,” offsets that will be used to neutralize the impact of an ad running on the platform.

Spotify_OnRepeat_PRHeader_01

Spotify launches another playlist sponsorship opportunity

Canadian advertisers now have access to display, audio, and video ad opportunities through the personalized playlist’s 12 billion streams.

pexels-deepanker-verma-1482061

ICYMI: Google’s FLoC is now open for testing

Plus, Spotify acquires a Clubhouse competitor and Hivestack further extends its reach in U.S.

SpotifyDWeekly

ICYMI: Spotify launches stories, Noovo has news news

Plus, Corus announces a historical news podcast for its Curiouscast stable.

Taylor Wrapped Spotify

Spotify thanks Canadian musicians with Wrapped 2020

Avril Lavigne, Shawn Mendes and The Hip are among Canadian faces in this global end-of-year campaign.

spotifyimage_MIC

Spotify makes another acquisition, this time in podcast adtech

The megaphone acquisition could help Spotify up its game in the eyes of aspiring audio advertisers.

jonathan-farber-gjHmip_Lmg4-unsplash

Spotify gets one step closer to radio with Anchor

The new innovation combines traditional talk formats, music and (naturally, for Spotify) plenty of user data.

SpotifyDWeekly

Ad revenue rebounds for Spotify

The quarter added almost three times more ad-supported users during the quarter than it did paying subscribers.

Back view of a young man with headphones posing in the city stre

Group music listening is going up. Why does this matter for brands?

The morning commute is no longer the easiest place to reach Canadians with audio – it’s in parks, mid-day and during family time.

en ca spotify x michelob ultra playlist maker.jpg

Michelob takes its active messaging to Spotify

The Ultra Night Run has gone virtual this year, so Michelob is catching people during their virtual training routines.

spotifyimage_MIC

Spotify users soar, but ad revenue is a sore spot

Premium revenue is up, but ad-supported revenue fell by one fifth.

Rogan

Will Spotify’s big bucks spent on podcasts pay off?

The Canadian Podcast Listener survey polled Canadians about the impact of Spotify’s Joe Rogan deal – and how it could affect overall platform use.

heidi-fin-H4fYXZ1hyco-unsplash

Podcasts, premium revenue drives Q4 for Spotify

Although ad revenue grew year-over-year, it missed expectations slightly due in part to technical issues with a new order management system.

malte-wingen-381988-unsplash (1)

Spotify gets granular with new podcast ad insertion

Proprietary technology measures streaming data more precisely, improving ad targeting and reaching more consumers.