Articles Tagged ‘Spotify’

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Spotify makes podcast ads clickable

A new clickable ad unit aims to bridge the gap between podcast ads and their call-to-action.

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Canadians now listen to digital audio more than the radio

Despite the growing market, ad spend accounted for just 1% of total digital ad spending in Canada.

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Spotify embraces the new normal for this year’s Wrapped

Data-driven out-of-home executions and social sharability are once again at the heart of the campaign.

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Spotify launches a campaign to attract advertisers

The platform is backing up the campaign’s claim that its listeners are highly immersed with research diving into their engagement levels.

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Google, Spotify get big boosts in ad revenue

Alphabet reported a jump in spending from retailers, while Spotify expects advertising to be a major revenue driver in the future.

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Streaming audio’s role in connecting with audiences: report

At home and in-car listening has drastically increased over the past year, making streaming audio services a key component for connecting brands with Gen Z and millennials.

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Podcast listening versus TV watching habits: study

Results of the Spotify, Magna and UM study indicate podcasts are a more effective ad environment than TV.

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ICYMI: Corus adds to its podcast lineup

Plus, Spotify sells “Sustainable Sonics,” offsets that will be used to neutralize the impact of an ad running on the platform.

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Spotify launches another playlist sponsorship opportunity

Canadian advertisers now have access to display, audio, and video ad opportunities through the personalized playlist’s 12 billion streams.

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ICYMI: Google’s FLoC is now open for testing

Plus, Spotify acquires a Clubhouse competitor and Hivestack further extends its reach in U.S.

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ICYMI: Spotify launches stories, Noovo has news news

Plus, Corus announces a historical news podcast for its Curiouscast stable.

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Spotify thanks Canadian musicians with Wrapped 2020

Avril Lavigne, Shawn Mendes and The Hip are among Canadian faces in this global end-of-year campaign.

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Spotify makes another acquisition, this time in podcast adtech

The megaphone acquisition could help Spotify up its game in the eyes of aspiring audio advertisers.

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Spotify gets one step closer to radio with Anchor

The new innovation combines traditional talk formats, music and (naturally, for Spotify) plenty of user data.

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Ad revenue rebounds for Spotify

The quarter added almost three times more ad-supported users during the quarter than it did paying subscribers.