Articles Tagged ‘Spotify’

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ICYMI: Spotify launches stories, Noovo has news news

Plus, Corus announces a historical news podcast for its Curiouscast stable.

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Spotify thanks Canadian musicians with Wrapped 2020

Avril Lavigne, Shawn Mendes and The Hip are among Canadian faces in this global end-of-year campaign.

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Spotify makes another acquisition, this time in podcast adtech

The megaphone acquisition could help Spotify up its game in the eyes of aspiring audio advertisers.

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Spotify gets one step closer to radio with Anchor

The new innovation combines traditional talk formats, music and (naturally, for Spotify) plenty of user data.

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Ad revenue rebounds for Spotify

The quarter added almost three times more ad-supported users during the quarter than it did paying subscribers.

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Group music listening is going up. Why does this matter for brands?

The morning commute is no longer the easiest place to reach Canadians with audio – it’s in parks, mid-day and during family time.

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Michelob takes its active messaging to Spotify

The Ultra Night Run has gone virtual this year, so Michelob is catching people during their virtual training routines.

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Spotify users soar, but ad revenue is a sore spot

Premium revenue is up, but ad-supported revenue fell by one fifth.

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Will Spotify’s big bucks spent on podcasts pay off?

The Canadian Podcast Listener survey polled Canadians about the impact of Spotify’s Joe Rogan deal – and how it could affect overall platform use.

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Podcasts, premium revenue drives Q4 for Spotify

Although ad revenue grew year-over-year, it missed expectations slightly due in part to technical issues with a new order management system.

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Spotify gets granular with new podcast ad insertion

Proprietary technology measures streaming data more precisely, improving ad targeting and reaching more consumers.

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Podcasts drive Spotify’s Q3 growth

Increase of music listeners who are converting to podcast engagement ‘almost too good to be true,’ as monthly active users rise more than 30%

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Spotify launches new ad targeting options

New capabilities will track topics of interest and times of day Spotify Free users are engaging most.

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Spotify’s ad business grows in Q2

Programmatic is driving growth, while the company reports bigger demand for podcast solutions.

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Spotify opens Discover Weekly to Canadian brands

Advertisers can now reach users who engage with the platform’s free Discover Weekly playlists through sponsorship opportunities.