Articles Tagged ‘Spotify’
True crime, news and comedy are the favourite genres for podcast listeners
Triton Digital’s latest report shows that monthly audio listening continues to increase in Canada.
Global Gamechangers: Budweiser hijacks songs on Spotify
Budweiser discovered that hundreds of songs reference its brand in Brazil, so naturally it transformed the content into covert ads.
Mini-Wheats leverages Spotify to celebrate Canadians’ small wins
The WK Kellogg brand has launched jingles to promote its latest campaign “There’s Nothing Mini About It”.
Spotify sends a Loud & Clear message
The music streamer is celebrating the release of their latest report with a Dundas Square takeover this weekend
Easter Seals Ontario launches fundraising campaign
Branded Cities, Pattison, Rogers, Amazon, Spotify and AdTheorent will give more than $250,000 in ad space.
Spotify unwraps positive Q4 earnings
The number of Premium subscribers rose to 236 million, the second largest gain for the quarter ever.
Almost four in five Canadian adults access online audio content
A new MTM report shows that streaming audio listening is most likely in anglophone Canadian households with higher HH incomes.
Podcasts are booming in Canada, and audiences are only getting bigger
Almost a third of consumers spend more time listening to podcasts than other traditional media.
The rise of podcasts in Canada’s media mix
With new tech coming online and advertiser-friendly announcements from Acast and Spotify last week, things are looking good for the channel’s viability.
Vividata’s fall report shows streamers up 57% since 2021
The measurement co’s latest report shows that the popularity of streaming content is continuing to rise unabated, both on the video and audio fronts.
Gen Z’s listening hours on Spotify are up 76% over 2022
The company’s Culture Next 2023: Top Gen Z Trends survey shows an enthusiastic fan base racking up ad-supported audio minutes.
Spotify pushes into connected TV with Roku
The music streamer describes the offering as the “first step” towards an larger, upcoming CTV Partner Network.
Spotify looks to diversify ad revenue with SMBs
The company has opened an academy and certification program for effective digital audio advertising.
Spotted! Indeed creates a ‘job jukebox’ on Spotify
The execution analyzes listener data and patterns on the streaming platform to suggest different career paths to other users.
Spotify gets a user surge in Q2
Revenue grew from both premium and ad-supported users, though the economic environment led to softer ad pricing.
