Articles Tagged ‘Spotify’
Spotify launches classes on audio advertising
The audio platform is seeking to attract more advertisers to its platform by showing them how its offering can address their marketing challenges.
Spotify’s content and ad head leaves amid round of layoffs
The company’s CEO said he believed the audio platform was insulated from ad downturns and was “too ambitious” in growing the company.
How placement impacts conversion rates on podcast ads
Spotify data also finds conversions can go down if a brand advertises on too many publishers.
Spotted! Spotify goes big to wrap up another year
High-impact out-of-home is once again the centrepiece of the Canadian component of this year’s “Wrapped” campaign.
Destination Canada and Spotify seek to attract European tourists
A digital campaign uses the streaming platform’s recommendation data to connect users to content about a different city or natural landmark.
Spotify tries to draw advertisers with the promise of a captive audience
The platform’s B2B campaign hopes to attract brands and agencies looking for one-to-one connections.
Spotify and IAS partner on audio brand safety
UM Worldwide is helping test a solution to give advertisers more confidence in a growing area of ad spending.
Spotify brings interactive podcast ad format to Canada
Canadian Tire, Tim Hortons and Mazda are among the early brands using CTA cards, which resurface ads the next time users open the app.
Corus podcasts added to Spotify’s ad network
Ad inventory on Curiouscast shows will now be available through the Spotify Audience Network.
Spotify’s new tool helps brands understand the impact of streaming ads
Spotify Brand Lift is one step the company is taking to address the need for effective measurement in digital audio.
Spotify makes podcast ads clickable
A new clickable ad unit aims to bridge the gap between podcast ads and their call-to-action.
Canadians now listen to digital audio more than the radio
Despite the growing market, ad spend accounted for just 1% of total digital ad spending in Canada.
Spotify embraces the new normal for this year’s Wrapped
Data-driven out-of-home executions and social sharability are once again at the heart of the campaign.
Spotify launches a campaign to attract advertisers
The platform is backing up the campaign’s claim that its listeners are highly immersed with research diving into their engagement levels.
