Articles Tagged ‘Spotted’

Spotted! Liquid I.V. erects Hydration Lodge to reach festival-goers

The Unilever brand has leveraged other Canadian festivals to highlight the importance of hydration.

Spotted! Heineken’s Union pop-up offers a break for Christmas shoppers

The brand launches a pop-up gift wrap store to promote its non-alcoholic beer at Union Station.

Spotted! Coca-Cola celebrates Filipino tradition

This is the second year that the brand is launching its “Balikbayan” campaign to reach the Filipino community.

Spotted! McCain opens cafe to bring french fry-loving friends together

The pop-up is part of a new brand platform that revolves around the idea that fries can connect people.

Spotted! Shein visits university campuses with fashion truck

The initiative follows another local activation aimed at appealing to Gen Z.

Spotted! Evian wants to educate tennis fans with experience

The Mountain of Youth clubhouse, set up at the National Bank Open, explains the brand’s history to visitors.

Spotted! Tostitos and Susur Lee open “tasting windows”

The activation is inspired by the wine windows of Florence, and will raise funds for Second Harvest.

Spotted! Scotiabank Arena renamed (temporarily) for Drake

The execution, timed for hometown stops on the rapper’s tour, marks 10 years of partnership between OVO and the Toronto Raptors.

Spotted! Wealthsimple brings its newsletter to print

The financial brand is giving out paper versions of TLDR, which has become a major part of its content marketing efforts.

Spotted! Sol’s billboards help find sunny patios

The screens use real-time data to find nearby establishments best-suited for the brand’s beer.

Spotted! The giant Cheeto hits the road

The statue was brought to Calgary at an event that also featured a Cheeto-shaped mechanical bull.

Open Letter: Media leaders should embrace their crucial role in supporting Canadian news

Amid fallout from the Online News Act, CMDC president Shannon Lewis explains why now is the time for the industry to pledge its support.

Spotted! Heineken gets behind the wheel, safely

The brand is activating its F1 sponsorship with a racing simulation promoting its alcohol-free variety.

Spotted! Boston Pizza changes its name to troll the Bruins

A billboard supporting the Maple Leafs is one example of real-time executions in the restaurant’s “Fanalytics” campaign.

Spotted! CIBC opens an art exhibit at Pearson’s baggage claim

The bank is using the possibilities of travel to deliver on what has become a key brand value.