Articles Tagged ‘Spotted’

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8 Lessons: The DEI label doesn’t always fit

Ishma Alexander-Huet speaks to agency leaders who want to help BIPOC at their companies, but don’t want to sacrifice the work they’ve dedicated their careers to.

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8 Lessons: Self-care is key to change

After a year when many Black people had the role of change-maker thrust upon them, Ishma Alexander-Huet explains how to keep the magnitude of equity work burning them out.

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Spotted! Dr. Death hits the streets

Corus is promoting this weekend’s premiere with a mobile truck aimed at grabbing attention in Toronto.

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8 Lessons: We need to do what?

For companies that are committed to DEI but lack a clear pathway, Ishma Alexander-Huet offers a guide to get out of the starting blocks.

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Spotted! Freedom Mobile’s teeny tiny streetcar ads

The mobile provider is activating a sponsorship of a new Toronto attraction by putting ads in its miniature cities.

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8 Lessons: What I’ve learned after a year of working for change

For the next seven weeks, Ishma Alexander-Huet will be diving into the questions she’s asked herself as a Black female leader and the answers she has found so far.

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Spotted! Subaru builds an outsized OOH

The automaker conveys the size of its latest SUV, with a poster too big for its frame.

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Spotted! Health Canada uses DOOH to drive discussion

In the first use of Twitter Billboard in Canada, Public Health is trying to trigger a national conversation around vaccinations.

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Spotted! Kraft Heinz and Waze send ads to drivers stuck in traffic

The navigation app’s speed tracking lets Heinz target offers to anyone traveling at the same speed as its ketchup.

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Spotted! Pattison and Silk turn billboards into beehives

A pilot project aims to facilitate research about pollinators, while also supporting the plant-based brand’s sustainability goals.

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Spotted! Yext goes old school to highlight outdated tech

The search company tried to show business leaders a gap in their marketing with an AOL-inspired CD mailer.

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Hello? Brands? Are you listening?

After a year of upheaval, Wavemaker’s Karen Vera uses the agency’s social listening tool to find four ways brands should be showing up.

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Spotted! McCormick Canada shines a light on its brands

The light show finalizes the “My Home is Canada” campaign featuring the Club House, Billy Bee and French’s brands.

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Spotted! Canadian Tire uses a block of ice as a spring countdown

The stunt is one of several cross-platform ways the retailer is tapping into anticipation for warmer weather.