Articles Tagged ‘Spotted’
Spotted! The giant Cheeto hits the road
The statue was brought to Calgary at an event that also featured a Cheeto-shaped mechanical bull.
Open Letter: Media leaders should embrace their crucial role in supporting Canadian news
Amid fallout from the Online News Act, CMDC president Shannon Lewis explains why now is the time for the industry to pledge its support.
Spotted! Heineken gets behind the wheel, safely
The brand is activating its F1 sponsorship with a racing simulation promoting its alcohol-free variety.
Spotted! Boston Pizza changes its name to troll the Bruins
A billboard supporting the Maple Leafs is one example of real-time executions in the restaurant’s “Fanalytics” campaign.
Spotted! CIBC opens an art exhibit at Pearson’s baggage claim
The bank is using the possibilities of travel to deliver on what has become a key brand value.
Spotted! A QR code made entirely of reactions to art
The out-of-home ads not only let people buy tickets for The Artist Project, but allowed exhibitors to show off their own work.
Spotted! Dove makes a billboard out of syringes
The brand is attempting to show parents why it is urgent to have conversations with their kids about beauty standards.
Spotted! Taking to the skies to fight trafficking
The Jensen Project and No Fixed Address use skywriting to put the methods of online predators into plain view.
Spotted! KFC pays tribute to a fellow ‘king of buckets’
Ads congratulation Lebron James hit digital billboards 30 hours after he broke the NBA’s all-time scoring record.
Spotted! Canadian Tire (virtually) trims the tree
The VR experience has a direct ecommerce link for the retailer’s Noma and Canvas private brands.
Spotted! Spotify goes big to wrap up another year
High-impact out-of-home is once again the centrepiece of the Canadian component of this year’s “Wrapped” campaign.
Spotted! A Corona billboard that collects plastic waste
The effort fits with brand’s global environmental initiatives to keep waste from flowing into oceans.
Spotted! Chevy makes a TikTok song using the Bolt
An effect on the platform also lets users sample the various sounds the EV makes and remix them into songs of their own.
Spotted! Corus unleashes a flock of vampires in Toronto
To promote the premiere of Vampire Academy, the hoard also handed out sunlight-activated cards filling TIFF attendees in on the world of the show.
Spotted! Just For Laughs stands up in the metaverse
The comedy festival will be airing several specials in Meta’s VR world.
