Articles Tagged ‘Spotted’

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Spotted! Pattison and Silk turn billboards into beehives

A pilot project aims to facilitate research about pollinators, while also supporting the plant-based brand’s sustainability goals.

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Spotted! Yext goes old school to highlight outdated tech

The search company tried to show business leaders a gap in their marketing with an AOL-inspired CD mailer.

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Hello? Brands? Are you listening?

After a year of upheaval, Wavemaker’s Karen Vera uses the agency’s social listening tool to find four ways brands should be showing up.

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Spotted! McCormick Canada shines a light on its brands

The light show finalizes the “My Home is Canada” campaign featuring the Club House, Billy Bee and French’s brands.

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Spotted! Canadian Tire uses a block of ice as a spring countdown

The stunt is one of several cross-platform ways the retailer is tapping into anticipation for warmer weather.

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Spotted: YWCA hides QR codes to spread a message about abuse

Rethink and artist Ola Volo built them into a mural so when people took a picture, they’d be sent to stats and a donation page.

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Industry leaders’ tips to thrive in the coming months

Lauren Richards gets more than a dozen pieces of advice to evolve and come out better on the other side.

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There’s no going back: two changes transforming the industry

Lauren Richards speaks with media execs on consumption shifts and the future of work.

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The ups and downs of communication in pitches and with teams

Lauren Richards on how media leaders are overcoming something that has historically been a struggle.

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One year into the pandemic, what have we learned?

Lauren Richards begins her look at the best practices leaders have adopted to improve their work and support their people.

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Spotted: Kraft Heinz keeps things slow

OOH focused on anything that tests your patience is part of a campaign centred on a website that intentionally takes forever to load.

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Speak up: How’s the media industry coping in lockdown?

To check the pulse of the nation, MiC has launched a survey on the professional and personal impacts of the pandemic.

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Spotted! Goldfish gets big ads from tiny creatives

Spark Foundry and Zulu Alpha Kilo turn billboards into a fridge art gallery in phase two of the brand’s “#FeedImagination” campaign.

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Spotted: A whole neighbourhood for lease

A busy Toronto shopping district shows what’s at stake for small business owners during the pandemic.