Articles Tagged ‘Spotted’
Spotted! Bonterra’s art installation for a better planet
Kruger’s more eco-conscious brand turns its tagline into a habitat for plants and pollinators.
Spotted! Climate change melts The Toronto Star’s newspaper boxes
The OOH experience is the first of several that will promote different areas of the newspaper’s coverage.
Spotted! Bumble helps couples connect IRL
A partnership with Live Nation is activating the dating app’s positioning around creating meaningful, real-world connections.
Spotted! Sam Adams brings the sounds of Boston to Ontario
A campaign for Wicked Easy leans into the signature accent of the brewer’s hometown.
Spotted! Kelseys entices motorists with dipping billboards
The outside-the-billboard concept is also the chain’s first restaurant-wide OOH effort.
Will the Online News Act level the advertising playing field?
Trying to directly regulate Google and Facebook’s hold on the ad market would be legislatively difficult for the government, so Bill C-18 seeks fairness in other ways. But does it go far enough?
Spotted! Lush empties its shelves for pollinators
The retailer turned its stores into live PSAs that show the role bees, butterflies and bats play in products other than food.
Spotted! Philly’s singing stairway to heaven
The Kraft Heinz brand takes a typical staircase wrap and turns it into an interactive experience.
Spotted! Canada Goose turns old fabric into art and OOH
Upcycled materials were used in the latest execution in the brand’s “Humanature” CSR platform.
Spotted! The biggest prize in hockey gets even bigger
Sportsnet is reaching Maple Leafs fans coming to and from Union Station with a giant version of the Stanley Cup.
Spotted! Interac’s living out-of-home ads
The transparent boards and window posters aim to highlight the holiday moments Canadians are returning to this year.
Spotted! Bringing theatre back to life with Instagram AR
Zulu Alpha Kilo helped the Young People’s Theatre remind its core audience of the benefits of performing arts.
Spotted! Diageo whiskies get the holographic treatment
The company is using PORTL displays to break down the barriers that have gone up in channels where sampling and demos used to be prevalent.
Spotted! HSBC ads that help plants grow
Timed to coincide with COP26, the OOH ads are backed by a light that encourages chlorophyll absorption and photosynthesis.
Spotted! Hellmann’s turns garbage trucks into moving billboards
Casting waste collection vehicles as food trucks highlight’s the brand latest push to reduce food waste.
