Articles Tagged ‘Starcom MediaVest Group’

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Microsoft narrows its focus

Microsoft lasers in on professionals with families and “multi-dimensional lifestyles” for its new Surface 2 tablet digital campaign.

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SMG to validate campaigns with ComScore’s vCE dashboard

The agency’s SVP of digital media, Jeff Thibodeau talks about the impact the partnership will have on its workflow.

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MAOY Honourable Mention: Starcom MediaVest Group’s content push

The media agency is recognized for work for P&G, Express and Microsoft.

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Spotted! Microsoft goes big with Xbox One

The electronics co has put a giant replica game console in downtown Vancouver and is promising gamers prizes in exchange for them pledging their Xbox Gamertags.

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Spotted! Breathe Right encourages naps

The GlaxoSmithKline brand has launched a street-level pod hotel in Ottawa this week, offering 20-minute naps to tired passersby.

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Style at Home gets fresh with Febreze

The partnership with the TC Media title includes the magazine’s first sponsored reverse cover and an online contest.

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Facebook partners with small businesses

Group marketing solutions director Alfredo Tan tells MiC about Grand for Good, a program that aims to pair small business owners with media agency mentors in the Greater Toronto Area.

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Starcom MediaVest posts top global billings: RECMA

The Omnicom media company is tops for the second year in a row according to the 2012 report, which measures results from 61 countries.

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Details and reaction to the Publicis Omnicom merger

Industry member reaction on the mega deal from Pollin8 founder Lauren Richards, MDC Partners CEO Miles Nadal and GroupM president Dominic Proctor.

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MiO gets sporty

The Kraft Foods water enhancer has launched a new campaign to kick off its MiO Sport.

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Starcom MediaVest Group hires new VP of digital media

Scott Atkinson has been hired to lead the digital strategy and activation for TD Bank in the newly created role.

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Fall TV: Being upfront

Agency partners and clients weigh in on how viewer fragmentation is impacting television’s biggest buying season.

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Microsoft introduces the new Office

The tech company is promoting its Office 365 software suite with a homepage takeover that leverages the New York Times‘ new Vortex display unit.

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Yellow Pages Group meets Toronto’s neighbourhoods

The brand is promoting its app exclusively in the GTA with a campaign that relies primarily on location-based mobile advertising.

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Robin Hassan moves to MediaCom

The former Starcom MediaVest Group VP has joined the GroupM agency as its SVP of digital strategy.