Articles Tagged ‘Starcom MediaVest Group’

Dawn Dine and Dish2

Spotted! Dawn dishes out goodness

The P&G dish soap brand hosted a pop-up poutinerie, handing out free food to drive sampling of its product.


Bell Media partners with BlackBerry

The media co has launched a branded digital series called Live/Work with the wireless device company, featuring successful business people and celebrities.


Starcom partners with Twitter

The media co’s new SVP of digital media tells MiC what the deal means for the agency in Canada.


Starcom MediaVest Group forms partnership with BCP

Carol Ann Kairns will expand her role with BCP to also include the title of executive VP of Starcom MediaVest Quebec as a result of the new deal.


Jeff Thibodeau joins SMG Canada

The former MediaCom SVP of digital will move to Starcom MediaVest Group under the same title later this month.


Lauren Richards launches Pollin8

She tells MiC about the official launch of her consultancy and its plans for growth.


Canadian Club gets sophisticated

The “Join the Club” campaign is targeted at young male beer drinkers, and introduces the Club Chairman as an ambassador for the brand’s whisky.


Spotted! HuffPost’s large format app

Several giant tablets have been placed in transit and shopping destinations for pedestrians to test out the site’s new Microsoft Windows 8 app.

Samsung Psy

Samsung Psy(chs) up Canadians

The electronics company will debut the new Galaxy Note II smartphone next week with a free concert by the internet superstar.


Media reaction to CRTC’s decision on BCE/Astral

Executives from across the Canadian media agency landscape weigh in on yesterday’s surprise decision.


Yellow Pages invites you to the new ‘hood

The Yellow Pages Group has launched the first phase of its new identity, which highlights the brand’s mobile offerings.

Brave New Moms

How moms use tech: study

A report from Starcom MediaVest Group and Yahoo! shows how brands can help elevate daily routines and guide moms to be more receptive to using technology in the home.


Jennifer Holgate to join Rogers Digital Media

The Starcom MediaVest Group senior VP is joining Rogers starting in September.


Starcom MediaVest Group tops global RECMA report

The network is the top performer according to the Global Billings Rankings 2011 report, which includes results from 61 countries.


Blog: The fast and furious arrival of the SoLoMo era

Robin Hassan from Starcom reports on the latest in the social, location-based and mobile marketing from the iMedia Agency Summit in Colorado Springs.