Articles Tagged ‘Starcom’

bruceNeve

Bruce Neve named True Media president

The former Starcom MediaVest Canada CEO will helm Canadian operations for the independent agency.

Kraft Heinz

Kraft Heinz returns to tightened media model with TSN

The brand’s marketing director Joanna Milroy on how Kraft Heinz Project Play fared in its first year, and how it has changed for its second edition.

Copied from strategy - CAP00885001_01_EN_GS7_GRIT_SportsNet_7.875x10.75_160302.indd

Samsung goes all-out for the S7

The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.

handshakeShutterstock

Publicis Media consolidates

The company has reorganized its six agencies into four global brands.

Copied from strategy - SMG Agency Photo

MAOY Silver: Starcom’s silver lining

With a new president at the top, the agency picked up a handful of new clients and continues to focus on content and data.

GArdiner OOH 8_19_15

Samsung aligns with TIFF to get phones into film-lovers hands

As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.

Mo Peterson Screen Shot Kraft

Kraft comes out to play

Kraft Canada teams with Bell Media’s TSN and RDS to give one community recreational facility a $250,000 facelift.

KateMateer

New VPs added at UM

The agency has three new VPs, hiring Kate Mateer (pictured) and Ben Seaton, and promoting Bailey Wilson.

globalmoney

Starcom tops global billing list

Check out the top 10 global networks according to the latest RECMA numbers.

UHD TV Creative

Samsung aims to beat the holiday rush

Samsung Canada is promoting its ultra high definition TV set with a new campaign that mixes global and Canadian assets.

Mexico Tourism

Mexico Tourism Board shows off its cities

The latest campaign marks one of the board’s largest ad spends in recent years, with a heavier than usual TV buy across conventional and specialty channels.

GalaxyNote3withGear

Samsung urges consumers to take note

The electronics company’s CMO Mark Childs tells MiC about the new integrated campaign for its Galaxy Note 3 with Galaxy Gear.

Final Photo-Samsung Olympic Press Conf.

Samsung brings Canada to Sochi

The electronics company wants to bring some of Vancouver’s “home field advantage” to the Sochi 2014 Olympic Winter Games by encouraging Canadians to send notes to the athletes.

gratifries

Burger King trims the fat

the QSR is introducing its latest product innovation, Gratifries, with a multi-platform campaign and the launch of Gratifridays, its heaviest sampling program ever.