Articles Tagged ‘Starcom’
What’s next for 2017: print
Experts predict what the Canadian industry can expect to see from magazines and newspapers in 2017.
MAOY Bronze: Starcom’s year of disruption
The agency focused on data and embraced digital to win new clients.
Spotted! Vega gets commuters moving
The nutrition company has launched its first integrated campaign, including group workouts at Toronto’s Union Station in the mix.
Kellogg takes Frosted Flakes from breakfast to game time
The new all-digital campaign aligns Tony the Tiger with millennial sports fans in an effort to regain ground with the 18 to 34 demo.
Bruce Neve named True Media president
The former Starcom MediaVest Canada CEO will helm Canadian operations for the independent agency.
Kraft Heinz returns to tightened media model with TSN
The brand’s marketing director Joanna Milroy on how Kraft Heinz Project Play fared in its first year, and how it has changed for its second edition.
Samsung goes all-out for the S7
The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.
Publicis Media consolidates
The company has reorganized its six agencies into four global brands.
MAOY Silver: Starcom’s silver lining
With a new president at the top, the agency picked up a handful of new clients and continues to focus on content and data.
Samsung aligns with TIFF to get phones into film-lovers hands
As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.
Kraft comes out to play
Kraft Canada teams with Bell Media’s TSN and RDS to give one community recreational facility a $250,000 facelift.
New VPs added at UM
The agency has three new VPs, hiring Kate Mateer (pictured) and Ben Seaton, and promoting Bailey Wilson.
Starcom tops global billing list
Check out the top 10 global networks according to the latest RECMA numbers.
Samsung aims to beat the holiday rush
Samsung Canada is promoting its ultra high definition TV set with a new campaign that mixes global and Canadian assets.
Mexico Tourism Board shows off its cities
The latest campaign marks one of the board’s largest ad spends in recent years, with a heavier than usual TV buy across conventional and specialty channels.
