Articles Tagged ‘Steve King’
North America to see 13% ad spend growth in 2014-15: report
ZenithOptimedia’s latest ad spend report was presented by CEO Steve King in Cannes, with mobile predicted to be the biggest climber.
ZenithOptimedia reduces global advertising forecast
The media agency’s quarterly report also predicts an increase in North American ad spend in 2012, and a strong global growth in digital media.
ZenithOptimedia reviews ad spend forecast
In Cannes, the media co’s global CEO Steve King talks about the reasons behind the downgraded estimates.
