Articles Tagged ‘study’
Nearly one-sixth of Canadians pay for online news
A Reuters study shows that of those subscribers, 10% of Canadians opt for local media, while 43% choose foreign media.
Canadians consume more digital (and block more ads) than most: study
GroupM’s annual Interaction report found that digital media is taking up more of Canadians’ time, but the country is also above-average in ad-blocker penetration.
Live TV is still king: study
While time spent on SVOD and OTT platforms has doubled since 2013, 82% of television minutes watched still come from appointment-style viewing.
Canadians wary spenders: study
Sixty-five percent of Canadians believe now is not a good time to be spending money, according to a recent release from Nielsen.
CBC study: Ad-free pubcaster would be bad public policy
CBC/Radio Canada’s Nordicity Group study says ending its dependence on TV ad dollars would produce a net financial impact of $533 million for the Canadian TV business.
Mobile marketing tough with moms: study
The Spider Marketing Solutions study says over half of Canadian moms surveyed are closed off to mobile marketing.
