Articles Tagged ‘Sun Life’

RudySunLife

Sun Life keeps Rudy dancing with the Raptors

Expanding its sponsorship with the NBA champs, the health and wealth brand builds a new campaign on the importance of good advice.

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Sun Life targets millennials with new Quebecor partnership

Porte-monnaie‘s personal finance focus offers an opportunity to a brand seeking better connections with young adults.

Sun Life

Sun Life plans ahead

The financial services company is targeting a younger than usual audience and using 15-second TV spots for the first time in its new “Money for Life” campaign.

CFL

The Grey Cup touches down in Toronto

Details on activations for the big 100th anniversary game this weekend from the CFL’s Sara Moore and Bell Media’s coverage on TSN.