Articles Tagged ‘Sun Life’

Sun Life and Canada Basketball to host Hoops and Health tournament
The financial services company became an official health and wellness sponsor of the organization last year.

The Canadian Elite Basketball League names new sponsors
Neo Financial and Sun Life have signed on to be the official financial partner of the league, and the wellness partner of Montreal Alliance, respectively.

WNBA’s first game in Canada draws 15 sponsors
Air Canada, Bell, Canada Goose and Mastercard joins the previously announced brands that will be activating around the game.

Sun Life signs multi-year sponsorship with Canada Basketball
The brand is extending its basketball activities by becoming the jersey sponsor for the men’s and women’s national teams.

Sun Life builds a new content platform with the Toronto Raptors
The sponsorship activation features advice on health and mental well-being from the team’s own experts.

Sun Life extends sponsorship with Toronto Raptors
The financial company will use the new deal to reinforce a positioning focused on health and well-being.

Eight sponsors sign on for Torstar’s BlackNorth podcast
More brand partners are still to come for “Between Us with Wes Hall,” which is supporting a media equity initiative.

Sun Life keeps Rudy dancing with the Raptors
Expanding its sponsorship with the NBA champs, the health and wealth brand builds a new campaign on the importance of good advice.

Sun Life targets millennials with new Quebecor partnership
Porte-monnaie‘s personal finance focus offers an opportunity to a brand seeking better connections with young adults.

Sun Life plans ahead
The financial services company is targeting a younger than usual audience and using 15-second TV spots for the first time in its new “Money for Life” campaign.

The Grey Cup touches down in Toronto
Details on activations for the big 100th anniversary game this weekend from the CFL’s Sara Moore and Bell Media’s coverage on TSN.