Articles Tagged ‘Sunni Boot’


Why Sunni Boot is backing the launch of a new music channel

The former media exec is on the board for the launch of Vintage TV Canada, which is now available on Shaw.


Zenith recognized by Companies Committed to Kids

The unique industry-wide collaborative body focused on the health and welfare of Canadian children celebrated its 25th anniversary yesterday.


Sunni Boot to win 2013 Paul Mulvihill/NABS Heart Award

The outgoing CEO of ZenithOptimedia Canada will be recognized at an event later this month.


MiC Most Clicked 2013: Sunni Boot to step down at ZenithOptimedia

The industry veteran’s announcement that she was leaving daily operations at the media agency is the second most-read post of the year.

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Specialty TV’s survival plan

Broadcasters and media insiders weigh-in on challenges for specialty channels as they rebrand and head towards a potential pick-and-pay model.


Sunni’s shining career

As the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.


One last thing: Sunni Boot talks media skills

With a new non-media side CEO taking the top spot at IPG Mediabrands this week, the ZenithOptimedia Canada topper on what people need to succeed in today’s media industry.

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Media reaction to the Rogers NHL deal

ZO’s Sunni Boot, PHD’s Fred Forster and Brian Cooper from S&E Sponsorship Group weigh in on the new NHL deal in Canada.


AAM board approves newspaper changes

The measurement organization’s directors agreed to eliminate the paid circulation requirement at its most recent meeting, where it also announced new additions to its board.


Sunni Boot on her decision to leave ZenithOptimedia

The CEO tells MiC about her future plans and why Frank Friedman was the right person to step into the role at the agency at the start of next year.


Sunni Boot to step down at ZenithOptimedia

Frank Friedman, who is currently the EVP and managing director in New York, will step in as Boot’s successor at the end of the year.

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The potential impact of cable package unbundling

ZenithOptimedia’s Sunni Boot and Starcom MediaVest’s Bruce Neve weigh in on what the possible shift to a pick-and-pay subscription model as outlined in yesterday’s Speech from the Throne would mean in the market.


Industry reaction to PMB/NADbank merger

Sunni Boot (pictured), CEO at ZenithOptimedia and Shelley Smit, president at UM, on what they would like to see change in the Canadian landscape as a result of the formation of the new organization.


AAM members on its newspaper updates

AAM board chair Sunni Boot and member Phillip Crawley on the newspaper changes announced by the auditing organization this week.

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Industry reacts to BCE/Astral deal

Sunni Boot, Bruce Neve, Shelley Smit and Michael Neale weigh in on the implications of the $3.4 billion deal getting the green light from the CRTC.