Articles Tagged ‘Sunni Boot’

Bconmorning panel

Industry gets social with branded content: BCON Expo

From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.


Sunni Boot on branded content

The ZenithOptimedia CEO updates MiC on the challenges and opportunities in the branded content space, ahead of the BCON Expo.


2012 year in review: Sunni Boot

The ZenithOptimedia Canada CEO on her favourite creative of the year, and thoughts on where the media industry is headed in 2013.


ZenithOptimedia names new executive VP

Former Molson VP Judy Davey is filling the role left vacant by Florence Ng when she retired earlier this year.


Media reaction to CRTC’s decision on BCE/Astral

Executives from across the Canadian media agency landscape weigh in on yesterday’s surprise decision.


ZenithOptimedia adds to analytics team

The agency has hired Xavier Lautour in the new role of head of analytics.


Sunni Boot presents at CRTC Bell/Astral hearings

The ZenithOptimedia CEO said the deal should go through, and Quebecor’s CEO argued against the takeover on day two of the CRTC hearings.


Tales from the Trenches: ZenithOptimedia

MiC launches a new summer series with ZO’s Sunni Boot, Lauren Niemcewicz and Julie Myers sharing stories from their early days in the industry.

Cannes Lions Banner (4)

The top media take-aways from Cannes

ZO’s Sunni Boot, OMD’s Cathy Collier and Media Experts’ Young Lions competitor Chris Walton dish on the best of the fest, and their thoughts on the awards process.


Leo Burnett wins a Bronze Lion at Cannes in Media

Blast Radius also in nabbed a Bronze Lions, while Cundari took home two Golds.

Photo by Darren Goldstein/DSG Photo.

Restructuring daytime TV in a post-Oprah world

Execs from Gaggi Media, ZenithOptimedia, Media Experts and Mindshare weigh-in on the programming strategies for Fall 2012′s daytime schedule.


What Canada’s aging population means for media

MiC lays out the 2011 Census information and asks Zenith’s Sunni Boot and Aegis Media’s Sasha Grujicic to weigh in the impact for the Canadian industry.


Seven Canadians named Cannes judges

Top creatives and execs from agencies including ZenithOptimedia, John St., DDB and Leo Burnett will have their say at the festival this summer.


MiC’s Most Clicked 2011: Lauren Richards leaves Media Experts

Her departure as CEO of the agency is Media in Canada‘s most-read story for the year.


Astral Radio to guarantee GRPs

ZenithOptimedia’s Sunni Boot weighs in on the new measures.