Articles Tagged ‘Super Bowl 2012’


The Super Bowl’s winning touchdown: BBM, Jan. 23 to 29, 2012

The NFL championship game came out on top for the week, while CTV Evening News snagged the #1 spot for the weekly averaged shows.


Shaw Exo pursues a thrilling launch

This week the mediaco introduced its new HD and on-demand services with a multiplatform campaign involving a wild car chase.


Super Bowl breaks records on CTV and RDS

The return of The Voice also gets a Super Sunday boost, earning 45% more viewers than its season one premiere.


Bud makes a game-time spot

The beer brand and Bell Media shot and cut a spot to bookend its new commercial during last night’s Super Bowl.

Members of the Indianapolis Colts reach

Super Bowl showdown

MiC asks Robin Hassan, VP of digital at Starcom, for her take on the game day ads.


Budweiser creates a ‘Super’ experience

The beer co’s marketing manager reveals the strategy behind its Canadian Super Bowl spot.


H&M expands target for Super Sunday

The retailer is going big with its David Beckham Bodywear line launch.


Samsung Canada on what’s next

The electronics co is bringing its “Next Best Thing” campaign north with a new ad for the Super Bowl.


Kia shares plans for Super Sunday

Handled by ZenithOptimedia Canada, the car co’s digital and TV buy will preview its new spring campaign on game day.