Articles Tagged ‘Super Bowl’
Which advertisers had the biggest presence during the Super Bowl?
Telecom services took the biggest share of ad time for the third consecutive year: AdEase
How Canadian brands are taking advantage of the Big Game
The growing adoption of CTV and the increased number of women interested in sports has opened up opportunities for advertisers.
Which advertisers had the biggest presence during the Super Bowl?
Streaming services and fast-food restaurants took the biggest share of ad time for the second consecutive year.
Execution matters when it comes to Super Bowl ads
Ads during the Big Game work best as part of an integrated media plan, rather than as a standalone.
Bell Media announces record ad sales for the Super Bowl LVIII
According to the company, the inventory available to brands looking to place ads on the broadcast of the big game is limited.
NielsenIQ isolates five trends for FMCG during sports season
Consumers want healthier snacks to snack on during games, they’re hosting more celebrations around sporting events, and more trends to watch for 2024.
Molson Coors to run its first-ever Canadian Super Bowl campaign
The beer brand is capitalizing on Coors Light’s popularity in Canada with an in-game spot and integrated campaign.
Dove returns to Super Bowl after 18 years
The beauty brand will air a 30-second spot that encourages girls to stay in sports.
Co-viewing and fanning out: YouTube trends for 2023
YouTube says participatory viewing experiences in the living room are growing as Canadians take online viewing to the big(ger) screen.
Meta creates 3D avatars, experiments with NFL digital clothing
Today’s updates to its avatars, which will be cross-platform, are the company’s first steps into the metaverse.
Super Bowl still a big performer in the ratings: Numeris
The game was the top national broadcast for the week of Feb. 1 to 7, with the audience on TSN growing.
How valuable is a Canadian Super Bowl buy?
Though costs have gone up and there are numerous non-TV alternatives, the audience and prestige still provides big value.
Super Bowl wins the week: Numeris
Across various markets, the pre-show snagged more viewers than the game itself.
How did VW’s look into the future play out?
A cunning strategy, or a confusing stunt? MiC dives into Volkswagen’s plan, and whether it paid off.
Super Bowl views continue to trend down
Ratings have fallen by more than 41% since 2016.
