Articles Tagged ‘Super Bowl’
CRTC denies Bell Media’s request to suspend simsub ban
Despite the apparent overturn of the CRTC’s simsub ban in the trilateral USMCA pact, the commission declined to consider the matter while it is still before the Supreme Court.
Super Bowl simsub ban reversed in USMCA
The new trade agreement states that Canada should rescind the CRTC’s contentious ban on simultaneous substitution of Canadian ads during the Super Bowl.
Supreme Court to hear Bell Media’s simsub appeal
Canada’s top court said the appeal gives it an opportunity to consider judicial review of actions taken by administrative bodies like the CRTC.
The Super Bowl takes the week: Numeris
Pre- and post-game coverage generally out-performed the big game regionally.
Bell Media’s Super Bowl audience still smaller, but stable
Overnights show only a slight AMA drop across CTV, CTV2 and TSN2 from last year, but audiences are still far lower than the simsub heyday.
Supreme Court shuts down Bell simsub appeal
With the big game now one week away, it is now highly unlikely that Bell Media will be able to substitute Canadian ads during the breaks.
Bell offers up new solution, asks CRTC to reverse simsub ban
Accompanying the application was a Bell Media-commissioned report arguing the decision has already cost the Canadian economy an estimated $158 million.
Upfronts 2017: Bell adds more NFL, Lennox remains optimistic on Super Bowl overturn
CTV Two will begin airing Thursday night football games this fall.
ACA and ACTRA granted intervenor status on simsub
The Association of Canadian Advertisers, which worries that the simsub ban will hurt advertisers and broadcasters alike, can now make their case to the Federal Court of Appeal.
Super Bowl wins the week: Numeris
The game was the most-watched single-night show for the week of Jan. 30 to Feb.5, 2017, but lost considerable ground over last year’s numbers.
Super Bowl ad recall up, but U.S. feed fared better: report
Budweiser was the brand with the highest recall, according to numbers from Toronto-based Solutions Research Group.
Super Bowl ratings down 39% for Bell Media
The media co attributed the decline to the CRTC’s previous simsub ruling, and vows to continue to fight the decision.
Experts weigh in on Super Bowl ads and Canadian value
Pundits pick their faves and debate the value for Canadian brands buying around the game if simsub holds
Bell Media gives Super Bowl triple-simulcast amidst lower ad sales
The media co is driving viewers to tune into the Canadian feed with a “watch to win” contest, and has introduced a website to house the U.S. ads.
Industry orgs call for game time simsub reversal
With less than a month until the Super Bowl, the industry organizations seek a reversal or delay from the CRTC on decision.
