Articles Tagged ‘Super Bowl’

JudyDavey

Opinion: CRTC clearly offside with Super Bowl decision

With the NFL’s involvement in the simsub debate, Judy Davey of the ACA argues why the regulator’s move sets the industry up for a loss.

Copied from Playback - Football

Bell Media heads to court over CRTC’s Super Bowl ad ruling

The broadcaster tells the federal court of appeals that the CRTC has interfered with “Bell Media’s rights and benefits under the NFL Agreement.”

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Super Bowl tops the week: Numeris

The top national and local single-night shows in the country for the week of Jan. 26 to Feb. 1.

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CTV/RDS scores with most-watched Super Bowl ever in Canada

The network reports an average audience of 9.2 million Canadians for Sunday night’s telecast, while parent co Bell Media challenges the CRTC on its simsub decision.

MasterChefCanada

MasterChef Canada’s recipe for sponsorship success

The show, which is getting a Super Bowl push Sunday night, has added new partners for its second season.

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Super Bowl vs. Oscars: how audiences stack up

An infographic breaking down the audiences of the two tentpole events of the year, with data from MediaCom Canada.

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Game over for Super Bowl simsub: media reaction to CRTC decision

The regulator announced the change, which comes into effect in 2017, as part of a series of Let’s Talk decisions this morning.

Copied from Playback - CRTC

CRTC shuts down Super Bowl simsub starting in 2017

The regulator in its latest rulings following the Let’s Talk TV hearing also supported continuing to offer OTA signals to Canadian TV viewers, despite calls by broadcasters to shut down transmitters.

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Meet the judges: Super Bowl Canadian Ad Challenge

CTV and the CMA reveal the industry members who will be judging the contest for free air time during the football fiesta.

Football

Super Bowl takes top billing: BBM

The football fiesta had the most viewers in Canada for the week of Jan. 27 to Feb. 2, while The Big Bang Theory took the second spot.

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Auto ads drive away with most Super Bowl airtime

Financial spots were up five points versus last year, according to CMR preliminary data from BBM Analytics.

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Super Bowl posts second-best ratings performance

Sunday night’s CTV broadcast of the football game brought in an average audience of 7.3 million viewers.

Budweiser

Media check-in: Super Bowl spots

Tankut Karahan and Nicole Brown from Carat Canada, and Viki Alincy from Mediacom, on the commercials that soared and which fell flat during last night’s game.

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Super Bowl ads a score for YouTube

Big budgets, big stars, big promos? Super Bowl ads are a form of entertainment. Google stats show how streaming them online is changing the game.

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Nissan Rogue spots leverage lousy winter weather

The new TV campaign with media from OMD Canada comes on the heels of blizzards and ice storms, and promotes a winter hero.